When we spoke with the young founders of Arcade Belts last year (“Arcade Winnings,” by Kibkabe Araya, October 2013), co-owners Cody Townsend, Tristan Queen and David Bronkie had just opened shop in a Squaw Valley showroom after months of stitching their durable, all-weather belts on a living room floor.
Now, the trio has expanded their accessories company, which caters to adventure sports enthusiasts who wear their belts during extreme weather and activities, into a new 1,100-square-foot office at the base of Alpine Meadows.
They’ve also hired their first employee. Arcade Belts are available at retailers in the U.S., Canada, Japan, Australia, New Zealand, Switzerland and Sweden.
Just as the July 2013 magazine was going to bed, Comstock’s learned that the subject of our cover story, Wijit Inc., had been sold to Kinova USA. Wijit Inc. was the brainchild of Brian Watwood, the one-time elite athlete who was paralyzed in a fateful bike accident.
A slope-loving trio needed durable, weatherproof belts that would fit comfortably, last a long time and look good. So the self-proclaimed ski bums decided to make their own. Olympic Valley-based Arcade Belts launched three years ago from a living room and specializes in belts made specifically for winter-sport enthusiasts.
Chris Johnson is the inventor of Rapid Ramen Cooker, a square, microwaveable bowl that cooks ramen in four minutes. What he evidently lacks in patience, he makes up for in ingenuity.