For advertising to be effective and resonate with its intended audience, it must strike an emotional chord. Activations take this one step further by immersing the consumer in an experience that’s often sensorial or physical.

Amid the clatter of machinery and the beeping of forklifts, workers wearing white hair nets tend their stations around the assembly line in the warehouse-like production kitchen of Mad Will’s Food Company on the outskirts of Auburn.

Past approaches to forest fires have been a misinformed regime of fire suppression: extinguishing all flames quickly. Now California’s forests are overgrown tinderboxes-in-waiting; the approach is changing, but there’s a lot of work to do.

When lightning sparked fires in the 1850s, they were left to burn, naturally clearing out dry fuels. Just a few decades later, officials started shifting toward a strategy of fire suppression.

Jeannie Bruins knows Citrus Heights; she’s lived there for 35 years and has served on its city council for five terms. She also co-chaired the campaign to give Citrus Heights cityhood in 1996. Comstock’s spoke with Bruins about how the community has changed and what’s in store for the future.

Operated by two brothers and their father, Franklin Pictures is one of the premiere video production companies in the region. The company pays such attention to detail that its promotional videos not only capture an image, but tell a story and evoke an emotion.

In January, two of the biggest adversaries in California housing politics appeared on the verge of detente.

A company is considering switching a full-time worker into a contractor after the employee requested to work from home. Can the company legally do this?

A “sammich” from the Nash & Proper food truck is not merely a sandwich; it’s a feat of engineering. There’s intent behind every stratum of the structure, from the coarse-cut slaw that props up the top bun to the pickles laid carefully on the bottom so they hit your tongue first.

Sacramento boasted of being one of the first four test cities for Verizon’s 5G network, with officials calling it a major step toward the future. But nearly a year after launch, none of the city’s eight council districts have full 5G coverage — and it isn’t clear when any of them will.