The changeover happens quickly for stores like Grass Valley’s Foothill Mercantile, especially with the final two months of the year lurking. Halloween ends and the pumpkin, witch, ghost and goblin displays are dismantled, giving way to Thanksgiving and Christmas holiday decorations.
“We’re actually doing a toy window today,” owner Susan Amick says a few days before Halloween. “We have an ornament wall in the back we’ve already started.”
Foothill has had plenty of practice transitioning between holidays, says Amick. Her parents Ray and Georgia Amick bought the business, then called Henderson Hardware, and its 1940s-era building on Mill Street in September 1976.
“Wow, so that’s 46 years last September,” says Amick, who along with her two sisters, moved to Grass Valley after their parents, who ran Placer Street and Machine Works in Nevada City from 1965 to 1974, purchased the hardware store. “In any case, we’ve been here a long time.”
With its inventory of more than 23,000 items, Foothill Mercantile in 2022 is probably best known for its unique toy and stuffed animal collection, Amick says. The store has delighted visitors through several generations while also featuring a wide selection of greeting cards, puzzles, candy, gifts and houseware items.
“I’ve been here so long, people who came in as kids now come in with their little kids,” Amick says. “And I say, ‘Oh my gosh, you’re 30. Now I feel really old.’”
“I’ve been here so long, people who came in as kids now come in with their little kids. And I say, ’Oh my gosh, you’re 30. Now I feel really old.”’Susan Amick, owner, Foothill Mercantile
One of three hardware stores on the block in the mid ‘70s, the Amicks renamed the store Foothill Hardware, and the name remained until 1985, when the business went in a different direction. It was becoming harder to compete with the other hardware stores in the area, and when another nearby shop specializing in candy and gift items closed, the Amicks switched business models. Ray Amick, a steel fabricator, added mezzanine shelves to accommodate more toys and gift items. A candy counter was built and the store became Foothill Mercantile.
Amick, the oldest of three daughters, bought the business from her parents in 1988 and now runs it along with a staff of seven full-time and five part-time employees that includes relatives — her sister Dee Davis and niece Ellen Davis — and longtime staff members including 25-year employee Dana McClary, “the toy guru,” and her daughter Nadine McClary.
When COVID-19 closed down Grass Valley businesses in the spring of 2020, Ellen Davis’ social media skills came to the rescue. The first few months “we were barely here,” mostly offering curbside pickup, Amick says, until Davis suggested they create a new website to start selling online for the first time.
“The first thing we sold was a Breyer horse, which is a model horse line that we carry, to a lady in Ontario, Canada,” Amick says. “We’ve sold things to people in Germany and to people in the Netherlands.”
Mill Street, which is located a block off Main Street, was temporarily closed by the city in July 2020 to facilitate outdoor dining at a time restaurants were facing restrictions indoors. The move was considered a success, and today, after using $2.4 million in federal American Rescue Plan funds, the street has been converted into a non-vehicle pedestrian plaza.
For the fifth year in a row, Amick says, Foothill Mercantile designed and will sell a Christmas tree brass ornament — this year depicting the recently restored Holbrook Hotel — that is part of a Downtown Grass Valley Association program started in 2005.
“We try and find a building in downtown that represents Grass Valley,” Amick says of the ornament designed by Foothill Mercantile staff.
Davis says while being online has helped increase their bottom line, the majority of sales is still with walk-in customers. “We have things that people aren’t going to find at Target or Walmart,” she says.
Having a bigger internet presence, however, also helps drive customers to the store website when searching for items online, Davis says. “The online sales adds a little bit extra every month,” she says. “However, it really elevates our online presence overall.”
The result, Davis says, has been a return to pre-pandemic sales numbers. “We have had the best two years ever with the combined online and in-store sales,” Davis says. “We pushed shopping local pretty hard and people responded.”
Stay up to date on business in the Capital Region: Subscribe to the Comstock’s newsletter today.
Recommended For You
Tahoe City’s Green Envy and Tahoe Tree Company Help Keep Tahoe Landscaped
Serving the Lake Tahoe region for almost 20 years, John Crus’ clients inhabit some of the most beautiful properties in California
Crus’ nursery and landscaping construction company help
shape the region’s image and produce plants that
withstand the rough high-elevation climate of the area.
Penny Candy Store in Live Oak Dispenses Sweet Dose of Nostalgia
Store faces major changes after COVID-19 death of co-owner
Following tragic circumstances, Penny Candy has reopened,
continuing its decades-long status as a treasured destination in
Live Oak. Now, it’s up for sale.
Colorful Bar in Historic Locke Stays the Course After an Ownership Change
Al the Wop’s has been serving bikers, locals and tourists for 75 years
The Delta bar’s five new owners kept the biker bar’s decor, unique traditions, steakhouse-style food menu and controversial name.
Mare Island Art Studios a Top Bay Area Destination for Art Lovers
Creativity blooms at former naval shipyard
An eclectic studio situated on a Vallejo peninsula, Mare Island Art Studio provides public and private gallery space for 19 diverse artists.
Grass Valley Gets First Brewery Since Prohibition
Gold Rush town planning for two new breweries to launch this year
At the end of a long day, Nevada City resident Dustin Harper likes to unwind with a cold, robustly flavored craft beer. Harper considers himself a beer aficionado and enjoys sampling brews across Northern California. This spring, he will have a new option to do so just minutes away from home. By the end of this summer, he may even have two.