After nearly two decades spent managing operations and logistics for global shipping powerhouse UPS, Belgium-born Jimmy Crabbé purchased Sacramento’s Bonney Plumbing, Heating, Air and Rooter. In less than two years, he’s doubled Bonney’s staff and its revenue. Here’s his strategy:
1. Measure and report.
“Put your KPIs — key performance indicators — in place and measure what will ultimately drive financial behavior.”
2. Find the areas that are under-performing.
“Don’t go off anecdotal information; look at the data.” Zero in on the lagging areas, then drill into them.
3. Develop or change existing processes.
What’s the reason that certain areas are underperforming? It’s often a gap in the process. It might be, for example, that there’s no system in place to double-check or ensure accountability, which allows the inevitable human error, no matter how competent your employees. Tighten the screws.
4. Implement. Train. Hold accountable.
“A good, solid roll-out takes away any reason not to execute.”
5. Repeat Step 1.
Think of it as The Deodorant Problem. If you’re marketing a brand, it’s easy to sling the sex appeal of wine, cars or a hot new phone. But what if the product is a tad mundane and even a little stinky? How do you convey the emotional appeal of, say, unclogging a toilet? If you’re Jimmy Crabbé, you crack this problem with an inspired move that no one saw coming.
It’s easy to put off worrying about gen Z, the up-and-coming youngsters, and instead focus resources on the generations that are most active and influential in today’s economy. But doing so is a mistake.
Etiquette programs throughout Northern California cover everything you need to know, from effective communication to dining with chopsticks. Schools offer customized workshops for organizations and individuals alike.
Three is a magic number. Yes it is. It’s a magic number.
If you’re humming the lyrics to the iconic “Schoolhouse Rock” song, then you are either over 35, a Blind Melon-head or already in tune with the Strategy of 3.