Many brands are taking a stand with Black Lives Matter and against racial injustice through public statements, marketing and corporate activism.
Comstock’s spoke with Goodstock Productions founder Amy Sieffert about how the virtual marketplace is helping women entrepreneurs in the challenging time of COVID-19.
Many people have been actively promoting the patronization of Black-owned businesses as an act of social justice capitalism.
PODCAST: There are more than 3,000 influencers in Sacramento, who make their living by building an audience, establishing a brand and creating compelling content online. We asked a few of the most prominent how they learned to turn their lives into art — and commodify it.
There are more than 3,000 influencers in Sacramento. To succeed, they need to build an audience, establish a brand and create compelling content.
Zayn Silmi is the founder of The People of Sacramento, which makes those hats emblazoned with “916” and hoodies proclaiming “Home is Sacramento.”
People are paying close attention to social media and mainstream media, because of interest in the pandemic and because so many are at home. That is why it is vital to immediately assess the threat and pursue means to counter it by confirming facts and sharing your story.
Whether your business relies on tried-and-true methods like billboards, commercials, sponsorships, local print advertising and mailers, or digital ones like social media channels, email marketing, Facebook promotions and Google ads, your marketing needs a system.
Humaxa uses artificial intelligence and natural language processing to help employers boost productivity and satisfaction among their workforce.
An employee quit because they were bored and couldn’t transfer to another role based on a company’s policy. Is this a good policy to keep?