Won’t You Be My Guide?

New adventure tourism platform connects visitors to locals

For a typical day trip to Nevada County, a tourist might visit a few wineries, do some window shopping and then call it a day. But when Robert X Trent launched Outlandish Experiences in August, he wanted to use unique, unforgettable experiences to help visitors fall in love with the area he’s called home for 20 years.

Nov 7, 2018 Jessica Laskey

3 Steps for Using Discernment in Your Business

Discernment is a criminally underused tool of business owners. We often forget that the one person who knows the most about a company’s vision, mission, budget, team capacity, goals, strengths, weaknesses, projects and growth potential is not the random person who wandered into the store — but the owner of the business.

Sep 27, 2018 Kelly Azevedo

Stockton Believes a Cal State Could Seal its Comeback

Once known mainly as a bankruptcy-stricken foreclosure capital with high crime rates, Stockton today is drawing national attention for its millennial mayor, Michael Tubbs, and his experiments with universal basic income and avant-garde violence-prevention policies.

Aug 24, 2018 Felicia Mello

Make the Most of Market Research

So you’ve got a terrific idea for a new business or product you’d like to bring to market. But where do you start?

Feb 21, 2018 Tony Oliver

Buzzwords: Influencer

In recent years, with the rise of social networking, the business world has embraced a modern form of evangelism, making the word synonymous with an entirely new brand of evangelist: the influencer.

Dec 14, 2017 Jennifer Newman

Artists, is Your ‘Personal Brand’ Eating Your Paycheck?

Making a career as an artist is rarely easy, sometimes impossible and usually totally worth it. Sometimes we catch a break and get to skip ahead more quickly than anticipated. Other times we have to put in (very) long hours. Here are a few pitfalls I’ve learned to avoid:

Jul 31, 2017 Kelly Barr

Freelance Life: 4 Tips Setting Your Rates

Ask any freelancer what their rates look like and you’ll most likely get hit with one of three options: hourly rates, per project rates or a mix of the two. But how do freelancers decide on these rates?

Jun 14, 2017 Cherise Henry

Buzzwords: Pivot

Generally refers to a shift in entrepreneurial approach; describes the strategy most businesses employ to find the right customer, value proposition and positioning

For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)

Jun 5, 2017 Robin Epley

Freelance Life: Brand Yourself

How to market yourself as a solopreneur

Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.

May 15, 2017 Cherise Henry