Changing the Narrative
In the face of reckoning with systemic racism, companies are altering their messaging and engaging in corporate activism
Many brands are taking a stand with Black Lives Matter and against racial injustice through public statements, marketing and corporate activism.
Market Maker
Partnership leads to an online marketplace for women entrepreneurs in Stockton
Comstock’s spoke with Goodstock Productions founder Amy Sieffert about how the virtual marketplace is helping women entrepreneurs in the challenging time of COVID-19.
Savvy Business Moves
Black-owned businesses and their customers rally to stay afloat amid the pandemic and protests calling for social change
Many people have been actively promoting the patronization of Black-owned businesses as an act of social justice capitalism.
Comstock’s Talks: Influencing Our Habits
PODCAST: There are more than 3,000 influencers in Sacramento, who make their living by building an audience, establishing a brand and creating compelling content online. We asked a few of the most prominent how they learned to turn their lives into art — and commodify it.
Influencing Our Habits
The business of selling a lifestyle through social media has become much more commonplace
There are more than 3,000 influencers in Sacramento. To succeed, they need to build an audience, establish a brand and create compelling content.
Emerging Leaders: Zayn Silmi
We honor 10 young professionals who have made a difference during the COVID-19 pandemic
Zayn Silmi is the founder of The People of Sacramento, which makes those hats emblazoned with “916” and hoodies proclaiming “Home is Sacramento.”
Managing a Crisis
Companies should be proactive when it comes to managing their stories
People are paying close attention to social media and mainstream media, because of interest in the pandemic and because so many are at home. That is why it is vital to immediately assess the threat and pursue means to counter it by confirming facts and sharing your story.
Systems for Success
How to build your marketing approach without making it formulaic
Whether your business relies on tried-and-true methods like billboards, commercials, sponsorships, local print advertising and mailers, or digital ones like social media channels, email marketing, Facebook promotions and Google ads, your marketing needs a system.
Startup of the Month: Humaxa
A new model for employee-satisfaction surveys
Humaxa uses artificial intelligence and natural language processing to help employers boost productivity and satisfaction among their workforce.
Dilemma of the Month: Why Is a New Employee Looking to Transfer?
An employee quit because they were bored and couldn’t transfer to another role based on a company’s policy. Is this a good policy to keep?