10th Year on Tap

As the number of local breweries soared, so did the popularity of Sacramento Beer Week

Sacramento Beer Week, entering its 10th year, is one of the longest running regional craft beer celebrations in the country. As this year’s event prepares to kick off April 26, the statewide craft beer scene is stronger than ever. California is now home to more than 980 breweries, compared to fewer than 300 in 2012, according to statistics released by the California Craft Beer Association.

Apr 17, 2019 Daniel Barnes

The 2-Step Process to Conduct a Personal Brand Audit

Many of us can easily identify the corporate brands of companies we’re familiar with even if we aren’t loyal consumers of their products. The fruit-shaped Apple and swoosh Nike logos are so well-recognized they’ve become iconic. Businesses know the importance of establishing a clear brand identity to set themselves apart in the marketplace.

Apr 5, 2019 Lisa Montanaro

Networking Groups Offer Support to Rising Number of Freelancers

Creative networking groups like The Blog Bloc are helping creative entrepreneurs turn their crafts into business. Good Inc., also based in Sacramento, gives photographers and models opportunities to collaborate, workshop and learn.

Feb 7, 2019 Courtney McKinney

What’s In An Ad?

Businesses that truly seek to give back don’t rely on ad campaigns to effect change. 

Feb 4, 2019 Allison Joy