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Brand of Brothers

Jonathan and Matthew Burgess are rebuilding a family legacy — and helping other food entrepreneurs start their own

As they talk up their brands from Cambridge to Nashville, the brothers are working to build generational wealth for their families — and to reclaim the value that might once have been associated with the Burgess name.

Dec 10, 2020 Jennifer Fergesen

When a Right Click Is Wrong

How to avoid creative copyright infringement in your promotion and presentations

There are options for adding creative appeal to your work without stealing. 

Sep 16, 2020 Lila Wallrich

Art Exposed: Benjamin Della Rosa

The designer and illustrator’s career is all about connections

Della Rosa’s signature style can be seen in the visual branding of companies around the Capital Region, including restaurants, food and beverage brands, creative festivals and more.

Aug 31, 2020 Shoka

Changing the Narrative

In the face of reckoning with systemic racism, companies are altering their messaging and engaging in corporate activism

Many brands are taking a stand with Black Lives Matter and against racial injustice through public statements, marketing and corporate activism. 

Aug 7, 2020 Thomas Cathey

Market Maker

Partnership leads to an online marketplace for women entrepreneurs in Stockton

Comstock’s spoke with Goodstock Productions founder Amy Sieffert about how the virtual marketplace is helping women entrepreneurs in the challenging time of COVID-19.

Jul 30, 2020 Ben Sanchez

Savvy Business Moves

Black-owned businesses and their customers rally to stay afloat amid the pandemic and protests calling for social change

Many people have been actively promoting the patronization of Black-owned businesses as an act of social justice capitalism.

Jul 28, 2020 Kelsey Brown

Comstock’s Talks: Influencing Our Habits

PODCAST: There are more than 3,000 influencers in Sacramento, who make their living by building an audience, establishing a brand and creating compelling content online. We asked a few of the most prominent how they learned to turn their lives into art — and commodify it.

Jul 24, 2020 Vanessa Labi

Influencing Our Habits

The business of selling a lifestyle through social media has become much more commonplace

There are more than 3,000 influencers in Sacramento. To succeed, they need to build an audience, establish a brand and create compelling content.

Jul 22, 2020 Vanessa Labi

Emerging Leaders: Zayn Silmi

We honor 10 young professionals who have made a difference during the COVID-19 pandemic

Zayn Silmi is the founder of The People of Sacramento, which makes those hats emblazoned with “916” and hoodies proclaiming “Home is Sacramento.”

Jul 13, 2020 Jessica Laskey

Managing a Crisis

Companies should be proactive when it comes to managing their stories

People are paying close attention to social media and mainstream media, because of interest in the pandemic and because so many are at home. That is why it is vital to immediately assess the threat and pursue means to counter it by confirming facts and sharing your story. 

Apr 24, 2020 Kevin Riggs
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