Jim Noonan collects frequent flier miles from Washington state to Louisiana and everywhere in between. The senior director for corporate alliances at ev3 Inc., a medical device company headquartered in Minnesota, almost lives in his black GMC truck when he is home in Granite Bay.

Don’t mess with Icing on the Cupcake. The two-year-old specialty bakery in Rocklin has trademarked its name and isn’t shy about protecting it. Go open your own boutique bakery and sell cupcakes if you want, but steer clear of that brand name if you don’t want to hear from a lawyer.