Banking on Content Marketing
Community banks embrace new marketing strategies to supplement traditional advertising
Having just begun using social media in 2012, Safe Credit Union is relatively new to content marketing. But it hasn’t taken long for the company to discover the benefits of engaging online with its customers and potential consumers.
Merge or Purge
Community banks contemplate consolidation as regulatory costs grow
Banks throughout the country are putting new practices in place to comply with an onset of new federal regulations prompted by the 2010 Dodd-Frank Wall Street Reform and Consumer Protection Act and other post-meltdown rule changes. Those expensive efforts are sparking major changes and concerns for some of the Capital Region’s smaller lenders.
A Fair Use of Tax Dollars
I am no fan of Measure U, the voter-approved sales tax that went into effect in April. New taxes are rarely the answer to economic malaise.
Matchmaker, Matchmaker
California companies, meet your Chinese partners
As demand increases for U.S. products in China, government leaders in the Capital Region and across the country are making a push to foster connections between small, local businesses and the world’s fastest growing consumer market.
Accounting for Green
New research may change how commercial real estate loans are designed
Among the many risks involved in commercial real estate lending today, energy risk is so poorly understood that lenders simply do not have the tools they need to measure it. This ignorance of energy risk — the likelihood that higher energy costs compromise a building owner’s ability to make their mortgage payments — leads to inflated loans. This is because both efficient and inefficient buildings are judged the same in the eyes of the lender. But UC Berkeley researchers have developed a tool they claim would measure the net benefit of energy savings investments.
Bank of Tomorrow
New sources for business loans
Banks are running up against some odd new competitors these days. Big box retailer Costco is advertising mortgages. Wal-Mart has issued its own debit card. Amazon is offering loans to merchants in its online marketplace.
Social Network
How crowdfunding connects strangers — and your business – to money
“Small Market, Big Heart” tells the story of the Sacramento Kings and their fans’ fight to hold onto the team. But the 80-minute documentary — packed with NBA archive footage and interviews with Kings’ executives, local politicians and sports entertainment personalities — isn’t from the NBA offices or an established production company.
Economic Evolution
It’s slow growing out there
Congratulations Sacramento. You finally got the economic recovery you’ve been asking for.
It’s not as big or fast as you had wished for, but give it time. It should get stronger as we move toward 2014.
Cash of the Titans
Credit unions and banks rumble over small-business lending
On a morning in April, eight representatives of local banks and credit unions walked into the Sacramento Metro Chamber headquarters to discuss the region’s lousy credit situation.
Self Help
Are private pensions the answer to retirement savings
When Dr. Dena Davidson graduated from the UC Berkeley School of Optometry in 1995, she thought her income expectations were pretty reasonable.