In the coming months, Chris Johnson will ask a lot of his employees, whose average age is just 24 years old. He expects to do $30 million in retail sales this third year of manufacturing, recently signed a powerful licensing deal with Disney’s Marvel, and plans to expand from the four products currently on shelves to more than 100 next year. But Johnson’s hiring strategy emphasizes passion over experience, something he says his team has in spades.

According to Fast Company, as ad blocking software becomes more ubiquitous (consider Apple’s new iOS 9, which supports ad blocking applications), the entire ecosystem of small publishers and bloggers is threatened by an inability to adequately fund their sites

Community involvement is key to a smart marketing strategy. One of the best ways to make an impact with your business is to first make an impact in your community. Not only does your business generate valuable philanthropic karma points, but you will be more likely to distinguish yourself from competitors, boost customer loyalty and have a happier workplace. 

An engaging, on-point, 30-second spot can be a thing of beauty. But a good advertising and marketing strategy has two engines: awareness and relationship-building, and the driver of those engines is public relations.

Matthew and Arlette Woods were professionally unhappy and unfulfilled. One night, they both came home worn out from yet another long work day, and a seemingly innocuous comment sparked a decision that changed everything.

We sat down recently with CEO Lisa Rowland Basher, the fifth generation of her family to run the company, to learn a little bit about the Jelly Belly philosophy of sustaining a family business.

This strip between 14th and 15th street not long ago was a dead zone. Now it’s filled with bars and restaurants. Still, many worry that Sacramento could be roaring into a restaurant glut that could put pressure on current restaurants and those arriving soon.

For many years, I have been making furniture that I sell to friends and family, and at local fairs and boutiques. It has become so successful that I’d like to work toward officially starting my own business. I know there are many ways I could set up my company; how do I know what will be best for me?

This type of belt is popular overseas, not so much in the U.S. But for the past few years, Brig Taylor and his wife, Michelle, have been on a mission to make hole-less ratchet belts the go-to accessory for American waistlines.

Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.