The oldest members of gen Z (born in 1996) are now graduating college, flooding offices across America with their cheery, five-screen-watching, can-do spirit.

In some ways they might already be an economic force. A 2014 study from the ad agency Sparks and Honey estimates that the average gen Z receives $16.90 per week in allowance alone, which tallies to an annual $44 billion in spending power. So who are these kids, anyway?

Verizon Communications will test faster fifth-generation mobile broadband service in 11 markets in the first half of this year as the nation’s largest wireless carrier tries to take the lead in the 5G race.

Debi Hammond, the founder and CEO of Merlot Marketing in Sacramento, gives her insight into the marketing industry. For more from Hammond, check out “Dialing Up,” in our March issue. Sign up for our newsletter and we’ll email you when it’s available online.

Lampkin recently accepted a new position as the vice president of restaurant operations at Oak Park Brewing Company. We sat down with Lampkin to see what motivated her to make the move. 

Nehemiah Corp., a social enterprise nonprofit that has spent two decades developing programs that help low-income people afford homes, is winding down most of its operations, the company has announced.

Jason Poole accidentally came across what would become his next career by way of a national contest. Poole submitted a Bloody Mary recipe, and before he knew it he was making his way to New York City as a finalist for the 2012 Absolut Best Bloody Mary in America contest.  

Rewarding customer loyalty is a great way to build a community and encourage repeat business, but too often client rewards are an afterthought that ruin the goodwill you’re trying to build.

Roseville City Manager Rob Jensen oversees the Capital Region’s only full-service city, a task that comes with managing a $500 million budget, 15 departments and over 1,200 employees. We sat down with him to talk about the challenges and opportunities facing one of the area’s fastest-growing cities.

This is the new age of advertising, a digital world dominated by big data, controlled by those who know how to handle it. New technology, such as mobile devices and smart speakers, has opened the door for advertisers to track everything from customer locations to spending habits.