How DeWitt jail’s defunct barracks became shelter for Auburn’s homeless

And..

Your one-stop shop for supporting small business; area restaurants that take artistic plating to the next level; and a local marketing duo picks apart Starbucks’ latest branding campaign. 

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Brigit Barnes, co-founder, Right Hand Auburn

Private Efforts for Public Good

Auburn citizens turn defunct prison into needed shelter

A wearisome, vicious cycle was emerging with Auburn’s homeless population: Greater numbers were congregating on the streets by day and filling the DeWitt minimum security prison by night. Neither the city nor the county had adequate housing or facilities to deal with the situation, so the problem persisted. Residents were frustrated, but nothing was done. A group of community members vowed to act and started a grassroots effort that has culminated in turning the partially vacated barracks at DeWitt into a fully-staffed, round-the-clock facility open to Auburn’s homeless.

Dec 22, 2015 Laurie Lauletta-Boshart

‘Tis the Season to Support Small Business

A year after opening, Display: California rings in the ‘HollaDays’ once again

One year ago, the husband-and-wife team of Roshaun and Maritza Davis opened their Display: California pop-up retail store, selling holiday gifts from about 30 artists in the Sacramento area. They called it, “The HollaDays.” The “HollaDays” are back at the shop’s location on 34th Street and Broadway in Sacramento’s Oak Park neighborhood. But Display isn’t simply a seasonal gift shop. 

Dec 16, 2015 Joan Cusick
(photography: kelly barr and sheryl trapani)

Feast Your Eyes on This

True gourmet dining starts with the plate, a canvas for culinary art

“There is an old adage that we eat with our eyes,” says John Weatherson, co-owner and co-chef, along with wife Nyna, of Restaurant Trokay. In his experience, the brain is conditioned to pre-determine the quality of a dish’s taste by the way it looks, and how a dish is plated ultimately helps to maximize the diner’s gastronomic experience. Located in the historic district of downtown Truckee, the couple’s culinary creations at Restaurant Trokay take center stage, but the presentation is no afterthought. 

Dec 21, 2015 Laurie Lauletta-Boshart
(Shutterstock)

A Cup of Cheer

Starbucks transcends hokey marketing tactics with its controversial 2015 holiday cup

It’s no secret Starbucks’ holiday cuptroversy has created a lot of extra buzz for them this season. By removing the ‘“symbols of the season,” the coffee giant is being accused of going overboard to be politically correct. This new, bold design ignited an overblown conspiracy theory that got the internet chattering. But instead of mourning the loss of kitschy graphics, we are applauding Starbucks on their brand’s success.

Dec 17, 2015 Rebecca Plumb & Meghan Phillips