Your one-stop shop for supporting small business; area restaurants that take artistic plating to the next level; and a local marketing duo picks apart Starbucks’ latest branding campaign.
A wearisome, vicious cycle was emerging with Auburn’s homeless population: Greater numbers were congregating on the streets by day and filling the DeWitt minimum security prison by night. Neither the city nor the county had adequate housing or facilities to deal with the situation, so the problem persisted. Residents were frustrated, but nothing was done. A group of community members vowed to act and started a grassroots effort that has culminated in turning the partially vacated barracks at DeWitt into a fully-staffed, round-the-clock facility open to Auburn’s homeless.
One year ago, the husband-and-wife team of Roshaun and Maritza Davis opened their Display: California pop-up retail store, selling holiday gifts from about 30 artists in the Sacramento area. They called it, “The HollaDays.” The “HollaDays” are back at the shop’s location on 34th Street and Broadway in Sacramento’s Oak Park neighborhood. But Display isn’t simply a seasonal gift shop.
“There is an old adage that we eat with our eyes,” says John Weatherson, co-owner and co-chef, along with wife Nyna, of Restaurant Trokay. In his experience, the brain is conditioned to pre-determine the quality of a dish’s taste by the way it looks, and how a dish is plated ultimately helps to maximize the diner’s gastronomic experience. Located in the historic district of downtown Truckee, the couple’s culinary creations at Restaurant Trokay take center stage, but the presentation is no afterthought.
It’s no secret Starbucks’ holiday cuptroversy has created a lot of extra buzz for them this season. By removing the ‘“symbols of the season,” the coffee giant is being accused of going overboard to be politically correct. This new, bold design ignited an overblown conspiracy theory that got the internet chattering. But instead of mourning the loss of kitschy graphics, we are applauding Starbucks on their brand’s success.