The success of rural tourism hinges on collaboration

And…

What to do when work won’t stop calling; the buzz about ideation; and our monthly infographic is now available online. 

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Gold Hill Winery in Placerville

Country Roads

Travel spending is a solid source of income for the state’s major cities, but for rural counties in the Capital Region, it is king

In a part of the state with seemingly boundless natural assets, tourism is the number one industry for counties beyond Sacramento’s city limits. Aided by the rise of culinary travel, the farm-to-fork movement, and the craft beer and wine industries, this decade finds rural counties a bigger economic driver for the state than ever.

Feb 9, 2016 John Blomster

Infographic: Where is the Money

Rural tourism in the Capital Region

In 2014-15, hotel occupancy, tourism spending and travel-generated jobs all reached five-year highs. But in such a mercurial industry — underscored in recent years by drought and wildfires — regional leaders and business owners have had to get creative to keep dollars coming in.

Feb 4, 2016 Sara Bogovich