And…
What to do when work won’t stop calling; the buzz about ideation; and our monthly infographic is now available online.
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Country Roads
Travel spending is a solid source of income for the state’s major cities, but for rural counties in the Capital Region, it is king
In a part of the state with seemingly boundless natural assets, tourism is the number one industry for counties beyond Sacramento’s city limits. Aided by the rise of culinary travel, the farm-to-fork movement, and the craft beer and wine industries, this decade finds rural counties a bigger economic driver for the state than ever.

Dilemma of the Month: Professional Work on Your Personal Cell
Where to set boundaries and how to maintain them
I work at a marketing company and often work long hours. Sometimes issues come up outside of the office, and I frequently find myself using my cellphone (and personal computer) for work. Am I required to do this and if not, how can I respectfully set limitations?

Buzzwords: Ideation
Why is the buzz all about the ideation phase?
Ideation is the process of generating new ideas through open-minded brainstorming. Ideation is exciting, it’s creative, and it’s a great teambuilding activity.

Infographic: Where is the Money
Rural tourism in the Capital Region
In 2014-15, hotel occupancy, tourism spending and travel-generated jobs all reached five-year highs. But in such a mercurial industry — underscored in recent years by drought and wildfires — regional leaders and business owners have had to get creative to keep dollars coming in.