On Oct. 12, 2020, hair-care brand R+Co came to the Federico Advanced academy in Sacramento to present R+Co Drive-In, a socially distanced drive-in and livestreamed educational hairstyling event. The event featured four cutting, coloring and styling demonstrations by R+Co’s Howard McLaren, cofounder; Richy Kandasamy, vice president of color development; Adam Federico, director of content (he is also the owner AJF Salon and creative director of Federico Advanced and Federico Beauty Institute); and guest educator Corinna Hernandez, founder of Pony Education, a hairstyling education studio in Oakland. The demonstrations explored how counterculture impacts mainstream hair and fashion trends.
The Bright Side showcases businesses in the Capital Region that create products or provide services that are positive contributions to the community. Email ideas to firstname.lastname@example.org.
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Old Country Tailor in East Sacramento began making and selling
cloth face masks in April and sold around 4,000 that month.
Community members created decorative altars in the Marketplace 99 shopping center parking lot in Elk Grove for a family-friendly, socially distanced Día de los Muertos drive-thru display and contest Nov 1.
Wag Hotels, a chain of companion-animal boarding facilities, decided to offer a free week of board for cats and dogs at its nine locations across Northern and Southern California in response to the LNU Lightning Complex fire that began in August.
A buyback program is helping microfarmers from the Southeast
Asian community feed families and recoup their losses from a drop