As consumers fill their lives with reusable shopping bags, organic foods and energy-efficient vehicles, touting the environmental friendliness of goods and services has become an increasingly important marketing strategy for companies worldwide. This, coupled with vague government guidelines for green marketing claims, is causing challenges as competitors, consumers and environmental advocates demand standards and verification of these claims.
No political leader can work magic, though virtually all who campaign for public office talk as if he or she can. Our current governor came in as an outsider promising change but had limited success, at least partly because he never learned to work effectively with the Legislature.
Since they first began squirming in their bassinets in the late 1940s, baby boomers have created unprecedented demand for the industries that cater to their needs. The generation has moved from toys to blue jeans to cosmetic surgery. Now the oldest boomers are in their mid-60s and are purchasing life insurance and long-term care assistance.
Given the current economics of local government, one might think it’s the perfect time to flee to the private sector. Not so for Ray Kerridge.
What to give? What to give? Faced with that nagging question at birthdays, weddings or other celebratory occasions, tides of consumers are turning to the ubiquitous gift card.
There’s a lot of legal hubbub in California surrounding Property-Assessed Clean Energy programs. Also known as PACE, the programs could be headed for troubled waters.
Unless you get on the wrong airplane or harbor a relentless cancer, doctors say you can pretty much count on living to be 90. A hundred years ago, it was age 50. For many women, that would have meant dying before menopause. Now it means living half a lifetime with hormones on the fritz.
If there is one thing a business owner hates, it is uncertainty. Planning for the future — or even managing the present — cannot effectively happen unless the person signing the checks knows the rules of the game. But when it comes to California’s efforts to reduce greenhouse gas emissions, uncertainty is about the only thing employers can count on right now.
Sometimes small things can make big differences. Whether it’s a dry towel, a warm hat or advice on how to create a budget, a little bit of time can have a positive impact on one of Sacramento County’s 4,000 foster youth, many of whom don’t have anyone to provide these basics.
After 19 years of struggling to belong, Juanita Nicolas found the students at Wilson Riles Middle School. As a youth aid, the teenager tutored 40 students, many in the foster care system just as she had been before emancipation a year earlier.
When West Sacramento-based Clark Pacific went shopping for a third location to expand its precast concrete business, it found a home with a familiar name: the former Spreckels Sugar Mill, just outside Woodland.
In a growing cluster of offices and labs south of downtown Davis, researchers at Novozymes Inc. are building better microbes.
California is used to being the trendsetter. The state has led the way on everything from auto emissions standards to stem cell research, but when Assembly Bill 3754 was signed into law in 1994, California was the 40th state to allow the creation of Property and Business Improvement Districts.
Now in its 15th year, the Florin Road Partnership might be one of the region’s great turnaround stories.
In 1999, with the opening of the Galleria at Roseville looming, property owners in what is now the Sunrise Marketplace were having an uncomfortable sense of déjÃ vu.
As the first Property and Business Improvement District in California, the Downtown Sacramento Partnership has done much more than create the model. In 14 years of operation, it has also set the standard.
At one time Fulton Avenue was given the ignominious title of ugliest street in Sacramento. It wasn’t completely undeserved.
By the mid-1990s, it was fair to question whether downtown Stockton was on the path to decay. Crime and blight were major concerns that kept visitors and businesses away, and there was little to suggest a turnaround was in sight.