The design-build industry has been absolutely battered by the spoiled economy. Architecture and design firms lament layoffs, nonexistent financing and an utter lack of optimism for 2010. Yet a number of large regional projects are keeping local firms afloat and offering a silver, albeit temporary, lining.

City planners and private developers in Sacramento envision a downtown shopping and entertainment hub pulsing with revenue and pedestrians. The mind’s eye replaces vagrants with decorative park benches and rundown storefronts with shiny new facades. And rather than dispersing at sundown, restaurant patrons and theatergoers would linger into the wee hours.

No part of the region has been immune to the retail woes that come with a lagging economy, but the Highway 50 corridor — Rancho Cordova, Folsom and El Dorado Hills — entered the slowdown crippled by its own geography.

It might be hard to imagine, but Sacramento will start building thousands of houses and condominiums again — some day.

If there was a soundtrack to banking this summer, it sounded something like the theme from “Jaws” — tense, ominous and hinting at unknown dangers below the surface.

A drive past a neglected home in Natomas or a shuttered Mervyn’s in Roseville is more than a sign of the strained Capital Region economy. It is also an expensive risk that can hit property owners at the knees.

Liz Lum knew her 79-year-old mother, Anne Fong, wanted to live independently as long as possible, but Lum also knew that her mother’s Greenhaven house would need some modifications.

The smart landlords are doing whatever it takes to keep old tenants and lure new ones. That includes free rent, bigger allowances for tenant improvements, free signs and plain old cash. “If there is less than two years remaining on the lease, a savvy landlord really should be talking to them about extending,” Frisch says. “Oftentimes landlords and property managers don’t start that conversation until it is much later in the lease term.” But if a tenant is in good enough financial shape to keep paying the rent, very few landlords will renegotiate a deal with more than two years left, Frisch says.

The new-home market in Solano County soared even higher than that of California as a whole, and it fell harder too.

The cost of lumber, steel, asphalt and other construction materials has been on a wild ride since the early part of this decade, but don’t be fooled by the relatively placid prices in 2009. Industry players say it’s likely just a brief respite before the roller coaster starts climbing again.