Carol Crenshaw

Back Writer

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Creative Counsel

Next-step opportunities for creative startups

The enterprising minds behind the Sacramento Arts and Business Council and The Urban Hive believe growing artistic businesses in the Capital Region is key to economic success. So, to plant and nurture such endeavors, the organizations last month launched Flywheel Creative Economy Incubator.

Jun 30, 2012 Carol Crenshaw
(photo: courtesy of Rick Engineering)

Connect the Dots

Advancements in laser scanning technology

If a civil engineering firm were to measure a section of a busy street in the Capital Region for an upcoming project, they could survey the road — even during rush hour — with ease, using an advanced laser scanner. With this new technology, an engineer can capture every detail of the street and even take measurements as if the traffic had disappeared.

May 31, 2012 Carol Crenshaw

Center of Attention

Is a conference center what Placer County really needs?

Roseville may be contemplating — again — plans to build a long-coveted conference center. The city has for years touted the benefits of a civic center, but such projects are notorious for their inability to bring in hefty, consistent revenue, and plenty of people are wondering if the right time for such a gamble is now.

Apr 30, 2012 Carol Crenshaw

Building Boon

New home construction is back

Some developers are building again, prodded by increases in buyer traffic at model homes and an uptick in sales over the fourth quarter of 2011 and the first months of 2012.

Mar 31, 2012 Carol Crenshaw

Drink for a Cause

Young social entrepreneurs value altruism over profits

Ashley Coleman has wine in her blood. Great-granddaughter of winemaker Julio Gallo, she grew up tending grapes in the family vineyard and working at its winery in Livingston. She knew the family business would color her future, but she never dreamed she would use wine to drive social change.

Mar 1, 2012 Carol Crenshaw

Tenant Tactics

How to plan for tenant improvements

Tightening belts may be the overall theme in commercial real estate these days, but a little planning can turn into big savings. Business owners looking for a home and landlords seeking tenant upgrades can trim expenses without shredding the wish list.

Feb 1, 2012 Carol Crenshaw

Target Audience

Niche marketing for small-business growth

When photographer Jill Carmel moved to Sacramento in 2008, she brought a bevy of cameras, a keen eye for composition and her dream of launching a niche business in a new city — a risky move, but passion trumped fear.

Jan 1, 2012 Carol Crenshaw

Up in Smoke

The fate of the marijuana industry

In the past few months, Sacramento County’s burgeoning medical marijuana industry has been slashed by two-thirds. Federal and local officials are slapping landlords with fines and criminal charges if they lease or rent to such establishments. In August, Sacramento County was home to 99 medical marijuana dispensaries. By November, more than 63 had closed.

Dec 1, 2011 Carol Crenshaw

Voted Off the Island

Dream studio for filmmakers dissolves amidst Vallejo debate

Carissa Carpenter had her eye on Mare Island for the location of a state-of-the-art movie and television studio plus production company. Headed by Carpenter and studio president Howard Kazanjian, renowned producer of blockbuster films such as “Raiders of the Lost Ark” and “Star Wars: Episode VI – Return of the Jedi,” the studio aimed to be an alternative to Hollywood’s heavily booked and expensive movie sound stages.

Oct 31, 2011 Carol Crenshaw

Money Tree

New Helvetia Hardwoods is homegrown

Tree aficionado Clark Kayler rescues fallen elms, walnuts, sycamores and redwoods — giants that have lined the streets of midtown Sacramento for more than 100 years — and grants them new life in the form of furniture.

Oct 31, 2011 Carol Crenshaw

Who Cares?

Determining the best care option for your loved one

When a family member needs more care than you’re able to give, you may automatically think they need to be placed in a nursing home. However, that’s not always the case, according to Jason Pollock, administrator of Oak Ridge Health Care Center in Roseville.

Aug 31, 2011 Carol Crenshaw

Coupon Clicking

Sweet deals could sour for overeager business owners

With megasites Groupon and LivingSocial trumpeting daily deals that lure throngs of customers with up to 70 percent discounts on everything from dinners to skydiving lessons, it’s no surprise local businesses are signing up. After the deal is on, though, does the promise of new customers and more revenue add up?

Jun 30, 2011 Carol Crenshaw

Ranching’s Bright Idea

Finding cash in solar power

Raising cattle on the Van Vleck farm near Rancho Murieta is a legacy that has passed from father to son for more than 150 years. Now struggling to keep the family ranch, Stan Van Vleck came up with an electrifying idea: Install solar panels to boost income.

Dec 1, 2010 Carol Crenshaw