Kelly Azevedo

Back Writer

Kelly Azevedo is the founder of She’s Got Systems. She has worked in start-up, growing, six-figure and million-dollar online businesses with a variety of entrepreneurs. She’s managed programs varying from private client coaching and small groups, all the way to larger programs serving hundreds of clients simultaneously. Familiar with the systems and behind-the-scenes support of these successful entrepreneurs, she’s created easy-to-implement and powerful systems to help you reach the next level. Her work has appeared in print or online in the New York Times, Forbes, Inc., US News, Mashable and The Huffington Post. On Twitter @krazevedo.

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3 Reasons Why Your Family Business Needs Systems

Call it a disagreement, difference of opinion or power struggle, but family-owned businesses are no less likely to have challenges about how things are run than any other company.

Here are my top three reasons why family businesses need systems:

Oct 6, 2017 Kelly Azevedo

How to Handle Negative Reviews

Don’t let a criticism bring you down — or kill your business

What is it about New Year’s and resolutions? They go together like peanut butter and jelly, but while it may be easy to make resolutions galore, keeping even one is much harder. Entrepreneurs setting 2017 goals will likely think about better marketing campaigns, adding more loyal customers, providing excellent service to clients and keeping a great reputation in the market.

Jan 6, 2017 Kelly Azevedo

Don’t Let Your Web Presence be an Afterthought

The ubiquity of smartphones in our culture is both a blessing and a curse, as information is right at your fingertips in an instant but getting the correct information can be harder than ever.

Jul 19, 2016 Kelly Azevedo
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Don’t Wait to Create Social Media Guidelines

One misstep can spell disaster for your business

Social media is like quicksand. From afar it looks innocent, but one misstep posting the wrong image or making an improper comment can sink your reputation faster than you thought possible. Additionally, while social media can be a powerful tool to reach clients, get media attention and share promotions with your audience, managing it all can be time consuming.

Jun 7, 2016 Kelly Azevedo

How to Exit Gracefully

4 tips for leaving a job on good terms

Long gone are the days of employees spending 40 years in service to the same company. Some experts now say that you should plan to change employment every three to five years to continue to advance and grow. Whenever it comes time to leave your job, you’ll want to make a graceful exit both as a professional courtesy and in consideration of your reputation.

Feb 29, 2016 Kelly Azevedo

Getting it Right, Right Away

Without a clear onboarding process, you risk losing new business

Sales and marketing can feel like a never ending marathon — as soon as you reach the finish line with one lead, there’s another sale to close. Even when all your hard work results in new sales, many businesses fumble when they pass the baton to engaging and welcoming the new client. The lack of a solid onboarding strategy can result in a rocky start to your relationship with clients, increased requests for refunds and decreased confidence in your business.

Jan 29, 2016 Kelly Azevedo

Digitize Your Operating Manual

A company wiki will make office life easier

It’s September, the nationally recognized time to get back to school and learn something new. Even if you graduated long ago, it’s still a great time to introduce new systems to improve your business. Whether you’re a brick and mortar, a solo entrepreneur, exclusively online or fall somewhere in the middle, documenting what you do and how you do it is more important than ever.

Sep 28, 2015 Kelly Azevedo

3 Tips for Taking a Vacation

You’ll have to plan ahead to truly unplug

We often get so caught up in the planning of our time away that we fail to consider what needs to happen at the office while we’re gone. Make it as easy as possible for your team to cover essentials while you’re gone, and set yourself up for success upon your return

Aug 31, 2015 Kelly Azevedo
(Illustrations: Shutterstock)

So You Want to Try Telecommuting

3 steps to get you started

Telecommuting is a hot topic around many water coolers and a popular office perk, particularly for enticing young professionals. But while it may be commonplace in a number of companies, deciding if it is right for your team takes careful consideration. If you do choose to enable telecommuting, a few simple policies can make the process smoother.

May 29, 2015 Kelly Azevedo
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Spread the Love

True client appreciation requires a year-round strategy

While it may be tempting to wait until next year to tally up the cards and gifts you’ll need to send clients at the end of 2015, there are ways to show your supporters that you appreciate them year round. Here’s how to develop a year-round strategy without additional headaches.

Jan 29, 2015 Kelly Azevedo
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Back Off!

Micromanaging is toxic — here are 3 tips to help you stop today

At my first full-time job after college, the office manager routinely sorted through the recycling box to ensure that tossed junk mail had been cancelled with the sender. If someone from my department did not write the cancellation clearly enough, there was a lecture. This culminated in a 20-minute rant and the ultimate request to track all incoming junk mail, date of cancellation and subsequent mail on a spreadsheet for review. I refused. And then I quit.

Dec 19, 2014 Kelly Azevedo
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Tactical Training

An efficient system will save you time and energy

You’ve finally done it. Your business now has that elusive support team that should enable you to take the odd weekend off, serve more clients and stop being the bottleneck for every decision. Time to celebrate! … Except, you remember, you still need to train those new team members.

Nov 7, 2014 Kelly Azevedo

High-Speed Hiring

How to automate your process from start to finish

In a world with automated bill paying, direct deposits and DVR, you may be thinking “what will they automate next?” If you’re a business owner looking for seasonal help or another employee, then I have good news for you. Automating your hiring process can not only save time and headaches, but it can also help identify the best applicants easier than ever.

Oct 20, 2014 Kelly Azevedo
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14 for ‘14

The essential business metrics you need to track in the new year

New Year’s is the quintessential time for small businesses to make (and keep) resolutions for growth. But achieving your company’s 2014 goals hinges on knowing some important numbers, and many businesses never go beyond their income to identify and track essential metrics. Here are the 14 most important performance measures to track this year.

Oct 31, 2013 Kelly Azevedo