Content Marketing Starter Kit
3 basics that will make an impact
Sometimes the best way to stand out is to stick to the basics and nail them. Before cooking up an elaborate six-part blog post series complete with diagrams, infographics, and a really neat flowchart on how to choose the best frozen turkey for your teen driver, take a step back and resolve to start small. The following ideas will help get you started:
How Much for the Right to Pollute?
Traveling this holiday? Consider your fuel...
California’s Global Warming Solutions Act of 2006 (AB32) requires the state’s major industry sectors to return California’s emissions to 1990 levels by 2020. To pay for AB32’s associated Cap-and-Trade Program, the cost of gasoline and diesel fuels will increase approximately 12 cents per gallon beginning Jan. 1, 2015.
Opening Doors — Lots of Them
Multifamily construction plays catch-up with surging demand.
From the unmarred concrete sidewalk along Riverine Way, above Richards Boulevard in the city’s River District, you can take a slow 360-turn and view the past, present and future of housing development in Sacramento. You’ll likely be standing alone, since the street is only one bone of an incomplete skeleton that will eventually support the mixed-use urban infill taking shape around it.
A Mature Palate
m2 Vintners has a laid-back vibe and high-end digs, reflecting the new image of Lodi wines
At the crush pad of a custom-built winery, the 6-foot-4 winemaker in tie-dye socks shuts off the forklift, realizing he missed a call.
“I didn’t hear my phone ring,” says Layne Montgomery, 55, general manager and founding partner of m2 Vintners Inc. in Acampo.
“It’s harvest,” jests one of his volunteers. “Who has time for a phone?”
Ladies, Let’s Get Started
Why women in Sacramento are making maker headlines
I’m a risk taker. Yet this is not so much about my nature, rather I attribute it to the ecosystem where I live and work, the mentors who have shown me the way, and about Sacramento’s new maker culture I find myself enveloped in — where permission to fail is encouraged.
When Selling to Gen Z, Get Ready to Work
Today's youth are well-informed, but holding their attention will be a major challenge
It’s easy to put off worrying about gen Z, the up-and-coming youngsters, and instead focus resources on the generations that are most active and influential in today’s economy. But doing so is a mistake.
Speed Isn’t Everything
Snail of Approval Awards celebrate local business and the slow food movement
Sacramento is America’s Farm-to Fork capital for many reasons: fresh, seasonal food available year-round, almost 8,000 acres of boutique farms, and the largest Certified Farmers’ Market in California. Last month, Slow Food Sacramento recognized seven local businesses for their commitment to providing products and services that use regionally grown seasonal produce, honoring them with the Snail of Approval award and decal.
Urban Homestead
The Cannery in Davis blends city and country living
The Cannery is a housing development with a distinctly Davis flavor—that is, the taste of home-grown fruits and vegetables.
On the Cover: Web of Thieves
Big-name cyberattacks make headlines, but smaller businesses have more to lose.
In cyberattacks against multimillion-dollar companies, computer criminals break in and steal personal information from millions of customers. Though there will be big losses and maybe a high-profile resignation, the reality is, these retail giants will live to sell another day. But the stories that won’t make the front pages involve the most frequent targets, whose survival isn’t guaranteed: small businesses.
Cyber Security is Golden
4 tips to protecting yourself and your business
In February, Attorney General Kamala Harris released a guide to help the state’s small- to mid-sized businesses protect against and respond to threats of malware, data breaches and other cyber risks. Key recommendations include: