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Start Smart by Starting Small

ShopSmart nurtures small retailers, one square foot at a time

When Faiz Saif got his electrical engineering degree from Sacramento State in 2010, he never dreamt his business card would say “Owner, Clothes For Bros” just a few short years later. But thanks to a downturned economy and the presence of a unique store in south Sacramento, Saif isn’t looking for an electrical engineering job anymore. Instead, he’s looking to expand his growing business into a retail empire.

Oct 7, 2015 Robin Epley

Legal English as a Second Language

Why can’t lawyers communicate like other humans?

Richard Wydick has spent much of his professional life trying to change how lawyers write. In 1978, he led an article for the California Law Review with this broadside: “We lawyers cannot write plain English.” That piece created such a positive response that he turned it into a foundational book on legal writing that’s now in its fifth edition.

Oct 6, 2015 Steven Yoder
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What That Chip in Your New Credit Card Means for You

The credit cards in most Americans’ wallets are pretty much antiques. They’re easy to counterfeit, thanks to magnetic strips that rely on basically the same 1960s technology used in cassette tapes. At last they’re getting an upgrade, giving them the technology, called EMV chips, used almost everywhere else in the world. 

Oct 2, 2015 Ben Steverman
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Is it Time for a Technological Shift?

Letter from the publisher

It remains to be seen if GSAC, the Metro Chamber or the market itself will fill the void that SARTA’s shut-down has opened. While GSAC and its enigmatic new leader Barry Broome may bring more established firms (and more jobs) to the region, Sacramento isn’t big enough or rich enough to ignore the potential of smart, hungry tech innovators.

Oct 1, 2015 Winnie Comstock-Carlson