In 2014, Rancho Cordova voters approved Measure H, a half-cent sales tax to fund the Community Enhancement Fund program, which funnels grant money from its general fund to improvement projects submitted by residents, local businesses and other organizations that support the city’s key priority areas: public safety; education; economic development; public works; arts, culture, history, entertainmenat and sports; and community development.
In fiscal year 2016-2017, the fund generated approximately $7.8 million and approved more than 50 local projects that represent improvements community members would like to see. Public safety efforts included $1 million to fund the Crime Suppression Unit, which conducts proactive investigations and has resulted in 17 percent decrease in property crime and 29 percent decrease in violent crime. Economic development priorities funded the architectural design plans for phase two of the Mather Veterans Village, a 46-bed transitional housing program for veterans. Educational projects supported after-school choir and music programs, concussion prevention education, and fee-free education at Folsom Lake College for 110 students through the City’s Promise Program.
“Every time we have a project come to fruition, we host a community celebration in that neighborhood to come together. This is a community that likes to celebrate its wins,” says Maria Kniestedt, communications and public affairs director, City of Rancho Cordova.
Sales tax just isn’t what it used to be in suburban shopping meccas, as nearly half of all American households now have an Amazon Prime membership. Now, Roseville is looking to residents to help prioritize city services and mitigate the lost revenue.
As California struggles to meet the rising housing demands and address the state’s policy to reduce greenhouse gas emissions, the Capital Region is positioned to look to the suburbs for answers. This means farewell to the bedroom communities and hello to vibrant communities on the outskirts of the urban core.