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Your Brand Needs a User Manual

Here’s a list of chapters to include

If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.

Jan 19, 2016 MaryJayne Zemer
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When I Was Your Age…

Navigating the generation gap, again

People will inevitably adapt to the demands that new technologies bring. They say that children born today will never have to learn to drive a car. Instead, they will learn to do things no adult generation today can yet imagine. It has always been this way, since the first caveman discovered fire and invented tools. Each preceding generation has something to do with the inventions that are passed on to the next. So why all the intergenerational demonization?  

Jan 18, 2016 Tania Fowler
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When the 10-Year Work Anniversary Is a Personal Failure

Job-hopping millennials are getting older. Unlike previous generations of young people who eventually settled into a company for long-term financial security, the generation born between 1982 and 2004 isn’t taking the bait, a new survey shows.

Jan 15, 2016 Sarah Grant
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Digital Hiring

Don't sink too much cash into online job sites

I’m overseeing the hire of a new leadership position. We want to post the position online, but there are so many options, including up-sells to “featured posting” and the like. How do I write a compelling job description that will attract top-notch potential employees, and how do I best use my dollars — some of these sites are expensive!

Jan 5, 2016 Suzanne Lucas
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Women May Not Reach U.S. Boardroom Parity for 40 Years, GAO Says

Women, who make up half the American workforce, would be 40 years from parity with men on U.S. corporate boards even if female directors filled seats at twice the current rate, the U.S. Government Accountability Office said in a new report.

Jan 5, 2016 Jeff Green
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Here’s What Your Bonus Might Look Like This Year

While most workers don’t expect to get a little extra something from their bosses this year, many companies are, in fact, doling out holiday bonuses. Of 368 human resource professionals and executives surveyed in Bloomberg BNA’s annual Year End-Holiday Practices survey, 42 percent said that they planned to give end-of-year bonuses, with most employers opting for cash over gifts. 

Dec 18, 2015 Rebecca Greenfield