If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.
People will inevitably adapt to the demands that new technologies bring. They say that children born today will never have to learn to drive a car. Instead, they will learn to do things no adult generation today can yet imagine. It has always been this way, since the first caveman discovered fire and invented tools. Each preceding generation has something to do with the inventions that are passed on to the next. So why all the intergenerational demonization?
The mantra “doing well by doing good” has long been a rallying call for nonprofit endeavors. It also reflects the dominant theme of the book Good to Great and the Social Sector: A Monograph to Accompany Good to Great.
Job-hopping millennials are getting older. Unlike previous generations of young people who eventually settled into a company for long-term financial security, the generation born between 1982 and 2004 isn’t taking the bait, a new survey shows.
I’m overseeing the hire of a new leadership position. We want to post the position online, but there are so many options, including up-sells to “featured posting” and the like. How do I write a compelling job description that will attract top-notch potential employees, and how do I best use my dollars — some of these sites are expensive!
Women, who make up half the American workforce, would be 40 years from parity with men on U.S. corporate boards even if female directors filled seats at twice the current rate, the U.S. Government Accountability Office said in a new report.
The process of identifying a problem and building a system for the solution doesn’t have to be difficult, time consuming or expensive — but it does require your attention. The good news is that you don’t have to do it alone.
Facebook wants to keep its workers close to the office, and it’s willing to pay for it. Sounds great. Why don’t more companies do it?
While most workers don’t expect to get a little extra something from their bosses this year, many companies are, in fact, doling out holiday bonuses. Of 368 human resource professionals and executives surveyed in Bloomberg BNA’s annual Year End-Holiday Practices survey, 42 percent said that they planned to give end-of-year bonuses, with most employers opting for cash over gifts.
Every well-meaning small business owner is capable of inflicting wounds that stifle drive, trust, employee engagement and motivation. Maybe not as blatantly as calling out incompetence, but neglect and disrespect through lack of communication de-motivates too. Worst of all, we don’t even know we are doing it.