Impact of New Technologies Measured in Social Value

Back Commentary Nov 28, 2016 By Jack Crawford

I had always considered myself something of a young, scrappy entrepreneur — you know, the quintessential “doer” with a bias for action. I launched my first company in 1993 and vividly remember riding the internet wave as it transformed absolutely everything. Of course, the fact that I remember that wave at all means I’m not so young, and while my heroic views of self proved a smidge optimistic, I do think my experience has provided me a bit of perspective.

That perspective tells me something big is coming. See, the internet wave was followed shortly by the social network wave and then the mobile wave. These major technological sea changes never stopped, but instead came with greater rapidity and more disruptive force.  The technologies coming down the pipe now, though, are like nothing we’ve seen before. They’re coming all at once, and they’ll make the most recent digital age feel more like the Stone Age.

There’s no question that the digital giants of the past — companies like Google, Apple and Facebook — have had an unbelievable impact on the world. Their revenues are measured in the hundreds of billions of dollars; they’ve created jobs and wealth for hundreds of thousands of people. And they’re products of our Northern California tech ecosystem.

But the impact of new technologies won’t be measured in social media “likes” or page views like before. They’ll be measured in lives saved, children fed, parents educated and renewable megawatts generated. Technologies like artificial intelligence, big data, virtual reality and robotics are simultaneously coming into their own. Each will be as important as the waves that came before, but when you stitch them together, you get game changers like self-driving cars or security-providing drones.

Consequently, we have a much broader vision of the impact technology can have in the future. Northern California startups have the potential to not only make our lives easier, but better — much better. And not just for wealthy Westerners, but for billions of people scattered across the planet.

Related: The Internet of You

Let me put this point into context. Right now, 795 million people around the world struggle to get enough food to eat. Our power plants and automobiles spew 32 billion metric tons of carbon into the atmosphere every year. The U.S. health care system — to say nothing of the rest of the world — wastes $750 billion annually due to factors such as excess administrative costs, inefficiencies and unnecessary service.

So how can these new technologies make a difference? Let me illustrate: Imagine a hypothetical, high-tech farm. An autonomous, solar-powered drone is capable of flying a pre-programmed route to monitor soil health, plant growth and moisture levels. This drone wirelessly communicates with the irrigation system, letting it know how much water and fertilizer to spritz on each plant, greatly reducing the use of these expensive, and sometimes polluting or wasteful, inputs. Driverless tractors will harvest the crops, and the data gathered from the drones, sensors and tractors can be used to determine which crops to plant next year, where and when on the property to plant them, and for what price they should be sold. The end result is exceptionally higher yields, with fewer inputs, in far greater geographies and with major financial savings.

These are the types of problems that the tech companies of the future will solve. We call them the “global challenges industries,” and with my two partners, Dixon Doll and Eric Ball, we have launched Impact Venture Capital to address them. Dixon has spent 40 years in the venture industry, investing in over 20 companies that achieved values in excess of $1 billion. Eric served as the treasurer of the Oracle Corporation, where he managed $50 billion and was named one of the “100 most influential people in finance,” by Treasury & Risk magazine. I’ve spent nearly my entire career as an entrepreneur and investor, most recently at Velocity Venture Capital and as an alum of the Kauffman Fellows venture program, where our team first met.  

At Impact Venture Capital, we focus on the information technology companies serving global challenges industries, including security and government; energy and transportation; agriculture and health; and education and media.

We partner with major corporations to resource these efforts and ensure our startups are funded and sustainable for the long haul. We are deliberately headquartered in the heart of the Northern California global innovation economy, with offices in the Bay Area and here in the capital. By taking advantage of all that Northern California has to offer — including the technologies and capital of the Bay, the climate and policy expertise of the Central Valley, and the unparalleled research institutions of both — Impact will tap into the most exciting opportunities coming from our best labs or from our smallest garages.

Related: Real-World Application of the Internet of Things

As a local boy, I want to emphasize that Sacramento has a unique opportunity to be truly impactful in this new tech wave. The entrepreneurial ecosystem here is remarkably robust and full of diverse talent. The research coming from UC Davis, in particular, is world-class and relevant. And the opportunity to engage state government in these highly-regulated industries is an underappreciated asset.

Historically, more than 50 percent of U.S. venture capital has been invested in Northern California, but less than one-tenth of 1 percent of that capital has come to Sacramento. That is changing now as the capital city becomes a vital part of the Northern California tech ecosystem, and it’s why we operate throughout the “Technology Triangle” — bound by San Francisco, San Jose and Sacramento.

Impact Venture Capital has tailored a business model built on a bevy of entrepreneurship innovation programs, and a corporate advisory and co-investment practice. The innovation programs serve as a boot camp for startups, greatly de-risking our early-stage investments; our advisory practice allows our startups to rapidly identify corporate pain points and accelerate customer adoption. Together, these services provide our fund unique access to new market insights and deal flow. We formed Impact Venture Capital with the objective of co-investing alongside Fortune 500 companies in innovations and innovators that will create global value.

As a community, we have an unprecedented opportunity to make sure our hometown is doing its part to encourage innovation in ways that result in a positive social impact. So, go out and invest in local startups, support entrepreneurs and the ecosystem. Build your great idea. The world is about to change radically, and with wise and targeted investments, we can make sure those changes solve our greatest challenges.

Comments

Obasi Oko. Visitor (not verified)July 6, 2020 - 4:42am

I commend the author of this work for a great and didactic piece. However,it didn't seem to have been contextually pinned down. Social values are not universally the same. Social values in the context of the developing economies are not the same with those of the developed economies. And even within any particular economy, social values may vary with regions, districts,etc. Indeed what has value for one society may in perception and effect be a liability to another.Will these new technologies mentioned in the work mitigate or exacerbate social divisions between classes, peoples and countries across the globe. How will they deal contextually with periodic diseases such as the current pandemic that pose a serious threat to humanity. Thank u and congratulations to the author for the thought-provoking piece. Obasi, O. Oko.