Back and Forward: Kelly Azevedo
Business strategy consultant discusses operating online
Kelly Azevedo, founder of She’s Got Systems, a company that provides coaching and strategy for online businesses, offers their insight into the digital marketplace.
California Military Department Aims to be First State Facility to Meet Zero Net Energy Mandate
The California Military Department headquarters in Rancho Cordova is one of the first large-scale efforts attempting to meet a California mandate regarding the energy efficiency of state facilities.
Dilemma of the Month: Low Salary Expectations
I’m a corporate recruiter. For candidates that progress to an HR phone screen, we ask their expected salary and share the range we have for the role. Is it appropriate to use someone’s low salary expectations as a reason for not moving forward? I’m concerned that a candidate who makes so much less won’t be a good fit. Is that the case?
Entrepreneur Showcase
16 founders with the skills to make it work
We asked readers to submit their picks for the Capital Region’s top entrepreneurs —and you answered. Our editorial team vetted almost 100 nominations, looking for innovative business ideas, interesting backstories, unique products and services and that ineffable “it” factor. And here they are…
Startup of the Month: Gray Mountain Sports Drinks
Nephrologist develops magnesium-rich thirst-quencher
Full of electrolytes, this drink supports light to strenuous activity levels, repleting and rehydrating the body without excess sugars and calories.
When Spoilers are Savers
Audiences get a vote as part of B Street Theatre’s New Comedies Festival
As a Core Member of the National New Play Network, the B Street Theatre has produced over 100 new works in the last 30 years. However, out-of-the-box ideas like the New Comedies Festival underline the need for theaters to continue evolving to meet shifting customer demands.
California’s Push To Make People Healthy—and Save Taxpayers Money
Diana Dooley may have led the largest agency in California’s government as secretary of health and human services for the past eight years, a job that led to her current post as Gov. Jerry Brown’s chief of staff—but she’s also a country gal from Hanford, in the Central Valley.
After Public Outcry, Lawmakers Revive California’s Gutted Net Neutrality Bill
Democratic legislators say they’ve settled their differences on net neutrality in California, advancing bills that, if passed, would create the most far-reaching internet regulation in the country.
Buzzwords: Side Hustle
Hustling by itself may have a negative connotation, but co-opting the term seems to mirror the millennial tendency to reclaim edgy words.
MBA Makeover
As enrollment in MBA programs drops nationwide, area universities adapt their offerings for the modern student
With interest in MBAs flat or falling across the nation, can modernization help programs keep up with student interest? We take a look at how the region’s education programs are innovating their offerings.