Delta Smelt Nearing Extinction
A U.C. Davis Lab could be the last refuge for the beleaguered, belittled fish
Tien-Chieh Hung, the director of the Fish Conservation and Culture Laboratory,, says the facility’s fish could serve as a sort of seed bank for repopulating the wild population, should conditions in the Delta ever improve.
‘Reply All’ Etiquette Matters
An open letter to email users everywhere
Numerous times a week, I’ll be in a conversation with someone who says, “Sorry it took so long for me to get back to you. I get about eleventy billion emails a day.” I often say the same. Yet if I were to weed out all of the unnecessarily forwarded emails and the eternally sinful replied-to-all responses, my inbox would probably be down to a tidy 36.
Status Check: Warwick University
The UK education institution approves a deal to bring a campus to Placer County
The Sacramento region’s higher education opportunities may get an incredible boost in the next few years should the University of Warwick, England, be successful in building a campus in Placer County.
Building a Legacy
3 steps to ensure your business lasts long after you’ve stopped running it
It’s a challenge that faces many entrepreneurs of self-built companies. How do you gracefully and lucratively transition a business to a successor or new owner when it’s time to retire?
Sales Pitch
Why more universities should offer sales training
The challenge of finding sales talent keeps some companies from growing or even surviving. That’s why sales training boosters say it’s time for university business schools to turn out graduates who can take sales jobs and quickly hit their numbers without months — or even years — of on-the-job training.
Just Swipe Right
Your aversion to online dating is why you’re still single
Are you a successful professional yet perennially single? Your refusal to get digital might be the problem.
What Changes to Crowdfunding Mean for Small Business
New SEC rulings and proposed California laws bring startups and small biz closer to everyday investors
Innovative thinking and new market pressures are removing many of the barriers that once stood between small businesses and the capital they need to launch and grow. Now more than ever, small and medium-sized companies are finding success by raising funds from everyday investors.
Focus Groups in 3 Easy Steps
When reworking your brand, outside input is essential — but you need to know what you’re doing
A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one:
Open Office
Despite high vacancies, Sacramento’s office market is full of potential
Bad news first: Vacancies in the Sacramento office sector remain high, there were no new construction projects in 2014 and average asking lease rates stayed flat at $1.69 per square foot per month. But these stats are yesterday’s news, say real estate analysts.
Detox Your Brand: Step 1
Improve your company’s marketing strategy by cleaning up your image
All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?