Target Audience

Niche marketing for small-business growth

When photographer Jill Carmel moved to Sacramento in 2008, she brought a bevy of cameras, a keen eye for composition and her dream of launching a niche business in a new city — a risky move, but passion trumped fear.

Jan 1, 2012 Carol Crenshaw

Curve Appeal

Plus-sized bridal boutique caters to brides of all sizes

Mandi Miculinich is on the hunt — the hunt for the perfect wedding dress. The Manteca resident has been to nearly half a dozen shops and has come as far as Sacramento to scout the gown worthy of a walk down the aisle.

The tricky part is that Miculinich is a size 22.

Mandi Miculinich is on the hunt — the hunt for the perfect wedding dress. The Manteca resident has been to nearly half a dozen shops and has come as far as Sacramento to scout the gown worthy of a walk down the aisle.

The tricky part is that Miculinich is a size 22.

Aug 31, 2011 Christine Calvin

Working Lunch with Ben Ilfeld

Ben Ilfeld thinks a down economy coupled with a decline in print advertising is just what the doctor ordered. He and four other co-founders used the scenario to launch the Sacramento Press online in late 2008.

May 31, 2011 Douglas Curley

Recycle Cycle

East Sacramento's electric bike shop

An unemployed engineer and an e-waste recycler walk into a bar. The engineer takes the recycler’s electric bike for a spin. And, a year later, The Electric Bike Shop opens its doors in East Sacramento.

Feb 1, 2011 Stephanie Flores

Chain Selling

Local entrepreneurs sell through big retailers

Like many independent business owners, Christine Trice has a product she believes in and plenty of potential customers. Trice, the owner of Sacramento-based Brown Bag Botanicals, also has a limited marketing budget to reach those customers.

Dec 1, 2010 Linda DuBois

From Gritty to Groovy

Planners and developers plow ahead on K street

City planners and private developers in Sacramento envision a downtown shopping and entertainment hub pulsing with revenue and pedestrians. The mind’s eye replaces vagrants with decorative park benches and rundown storefronts with shiny new facades. And rather than dispersing at sundown, restaurant patrons and theatergoers would linger into the wee hours.

Nov 1, 2009 Christine Calvin