The most significant challenge for tech coworking spaces is usually having enough physical space, equipment and bandwidth for multiple creators to be able to work on a diverse number of projects at the same time. But women using hackerspaces often face another challenge as well – overcoming the tech world’s male-dominated “brogrammer” culture.
Sometimes, a real no-brainer, problem-solver of a product can crash and burn spectacularly upon entering the market. This isn’t limited to the Pepsi Clears of the world, where sheer ridiculousness doomed the idea from the start: According to Nielsen data, 85 percent of new consumer packaged goods will fail within two years. Marketing snafus, bad luck and timing aside, pitfalls in the process of product design are often to blame. Catching oneself before blundering into them takes a conscious effort, as several local designers and makers illustrate.
I’ve been thinking a lot about a 3-year-old book in recent days- — even more so in the aftermath of the recent study mission to Chicago. The book is Brad Feld’s Startup Communities — a how-to manual for building vibrant, connected communities of innovative companies and entrepreneurs.
Rocket Department. started as a joke. It was 2013 and the 5-member team decided to design an offbeat product for a local hackathon.
Karen Crawford hasn’t carried a purse in three years. Instead, she uses a prototype wallet, which holds her driver’s license, credit cards, cash and a gym membership card, but also serves as an iPhone case and has a Bluetooth-enabled key tracker. As CEO of New Wallet a Folsom-based startup, Crawford led the development of this design after she couldn’t find a product on the market to meet her needs.
When Faiz Saif got his electrical engineering degree from Sacramento State in 2010, he never dreamt his business card would say “Owner, Clothes For Bros” just a few short years later. But thanks to a downturned economy and the presence of a unique store in south Sacramento, Saif isn’t looking for an electrical engineering job anymore. Instead, he’s looking to expand his growing business into a retail empire.
Slated for public release in October, LeadCliq is a referral generation portal, where members share relevant leads within exclusive circles or communities.
Matthew and Arlette Woods were professionally unhappy and unfulfilled. One night, they both came home worn out from yet another long work day, and a seemingly innocuous comment sparked a decision that changed everything.
For most people, William Glen was an enduring symbol of simpler times, a homegrown survivor of bad economies and big department chains. For Mark Snyder, the store was a family treasure. His father, Bill Snyder, co-founded the original store more than 50 years ago. But in 2010, the William Glen story became a tragedy, closing down after Bill passed away from lung cancer.
For many years, I have been making furniture that I sell to friends and family, and at local fairs and boutiques. It has become so successful that I’d like to work toward officially starting my own business. I know there are many ways I could set up my company; how do I know what will be best for me?
This type of belt is popular overseas, not so much in the U.S. But for the past few years, Brig Taylor and his wife, Michelle, have been on a mission to make hole-less ratchet belts the go-to accessory for American waistlines.
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.
Time, money and significance: These are the three desires that every entrepreneur strives for in a business. Unfortunately, most find themselves caught in the never-ending pursuit of money, squelching the essence of true business ownership and personal freedom. As a result, the enterprise never delivers time back for the things we enjoy doing or the opportunity to make a significant impact on the world around us.
Eckert served in the U.S. Marine Corps from 1983 to 1989, traveling the world before suffering an injury to his torso during training. Upon returning to civilian life, the veteran infantryman found the skills he had gained in the marines translated to the business world.
“The beauty of this partnership is our customers get to have it all, and I don’t have to do the things I don’t want to do,” says Jennifer Kaye. “Somebody can come in, grab a fresh sandwich or a salad and then pick up a little something for dessert.”
So-called expert consultants abound, but Alan Weiss’ Million Dollar Consulting: A Professional Guide To Building A Practice offers what many other how-tos don’t: modern, actionable tools for building a highly profitable enterprise.
When car accident totaled Pedro Avila’s beloved ‘87 Volkswagen Cabriolet, he found himself desperate for money to repair the damage. A transportation industry veteran, Avila came up with Road Finch: eco-friendly and interactive marketing — by bicycle.
If you want to eat out but can’t decide which restaurant to go to, try asking yourself a different question: How much do I want to pay? That’s the idea behind Requested, a name-your-price app that’s been turning Sacramento’s dining arena into a digital bidding zone.
Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.