Squaw Valley USA is about to undergo a massive expansion, including thousands of new guests rooms and a variety of amenities for off-season activity.

Water Under the Bridge

A plan for Squaw Creek is a plan for jobs

Squaw Valley USA was once the premier ski resort of California and the world-renowned site of the 1960 Winter Olympic Games. But in the decades that followed, the resort’s managers focused on the mountain, and Squaw became eclipsed by other resorts that boasted hotel rooms and other amenities to capture business in the dry months.

May 1, 2013 Kibkabe Araya

The Little Airport That Could

SMF navigates a nose dive

In September 2008, when Lehman Brothers collapsed and the municipal bond market froze, Sacramento International Airport had just begun constructing the biggest capital improvement project in the county’s history.

Nov 1, 2012 Allen Young

Jet Setting

Fuel costs impact aviation

With jet fuel going for $5.83 per gallon for full service at Sacramento Executive Airport and $5.75 per gallon for full service at Mather Airport, the $4.99 price tag for the product at Davis Flight Support serves as the initial draw for pilots looking to fill up their corporate jets and chill out near Napa or Sacramento.

May 1, 2010 Christine Calvin

Hard at Play

Placer Valley looks to sports and lifestyle tourism

Work has stopped on a 40,000-square-foot conference center planned for Roseville. The city-funded project was supposed to serve as a springboard from which Placer Valley would dive into branding itself as a premier business and sports tourism destination. Now, city planners are in a holding pattern, waiting for timing, funding and manpower to realign, so the region can move forward with its plan to compete in California’s massive tourism market, which, in 2007, accounted for $96.7 billion in consumer spending.

May 1, 2009 Christine Calvin
James Diepenbrock, senior vice president of Citi Institutional Consulting, is planning a sailing trip in 2010 that will take him from San Francisco to the Caribbean via the Panama Canal.

(Photo courtesy of James Diepenbrock)

Extreme Executives

Out of the office and where the wild things are

While some business people are perfectly content golfing or playing tennis in their time off, others apply their competitive spirit to more extreme pursuits. These high achievers share several characteristics: They search far and wide for challenges, they’re competitive, they have uncommon amounts of energy and they have the financial means to travel, whether to climb Russia’s Mount Elbrus, kite surf in Brazil or hunt rare black impala in South Africa.

May 1, 2009 Bob Burns
Benicia paid consultants $40,000 to help with a branding strategy; among the recommendations were revitalizing and bringing people to the downtown waterfront, shown here.

Secret Destination

Solano hopes to attract travel spending by uncovering its image

If Napa County is wine country and Calaveras County is frog-jumping territory, where does that leave a place like Solano? Trying to catch up, perhaps.Thirty years ago Napa County was where Solano is today, says Solano County Supervisor Mike Reagan. In 1992, Napa brought in $361 million in tourism revenue, and with $319 million, Solano wasn’t far behind. Fast-forward to 2006: Napa brought in almost $890 million, but Solano’s revenue only rose to $554 million.

May 1, 2009 Sukhjit Purewal