Dear Sacramento
Greta Gerwig’s upcoming full-length film, 'Lady Bird,' showcases her hometown pride — but what does it mean for film-making in the Capital Region?
Greta Gerwig, a Sacramento native and award-winning filmmaker and actress, won’t share many details about her upcoming project, a full-length independent film called “Lady Bird.” Except for one — where it’s being shot.
Your Kid’s Prom Just Got Even More Expensive
If you haven't heard of a 'promposal,' you may want to prepare yourself
American parents are accustomed to being treated like human cash machines during prom season, spending close to $1,000 to guarantee that a high school dance doesn’t become an emotional catastrophe. A hundred bucks for tickets, and hundreds more for fancy clothes — even the corsage costs $20. And before any of that begins, your kid wants $300 for a promposal. Wait, a what?
Buzzwords: Millennial
Throwing a wide net won't help you market to this coveted demographic
The millennial generation’s sheer numbers, unprecedented spending power, and knack for radically influencing progressive trends and cultural shifts has made them a highly sought after target market. While millennials are currently the single largest generation to date, making up an entire quarter of the population, they’re also the most diverse generation this country has ever seen, making them far more difficult to target as a collective whole.
In Safe Hands
What the leaders of Sacramento’s health care system have to say about care quality and gender equality
Of the four largest private employers in the region, three of them are health systems — Kaiser (10,000 employees), Sutter (9,000) and Dignity Health (7,000). And whether it’s a new trend, a bit of gender-equity karma or just a wonderful coincidence, in this critical sector of the economy, all four of the region’s health centers are led by female executives.
House Hunters
Millennials and their (potential) homes
Millennials are the cusp of their prime spending years. But will they spend those dollars on home ownership?
Infographic: The State of Local Health Care
Sacramento’s health care sector is booming. What does that mean for local spending and jobs?
Breaking Up Is Hell. Especially With Your Financial Adviser
At first everything’s great. You talk all the time, set life goals together, exchange notes. One day you notice the conversations have gotten shorter, the notes less frequent. Calls go unanswered. Maybe you two aren’t such a great fit after all. The problem is, this person manages your life savings.
Mad for Mod
Sacramento Mid-Century Modern Home Tour returns
One of SacMod’s most popular events, the Sacramento Mid-Century Modern Home Tour, is back for 2016 and takes place just once every three years.
Startup of the Month: My Swirl
Female-centric social platform seeks to change how people connect online
After working the male-dominated world of technology and venture investment for more than a decade, Saville decided to take matters into her own hands.
Queen Bees Sting
How good are female leaders at mentoring the next generation?
I’ll admit, my best mentors have been men, and I am grateful for their unwavering support and guidance. I’ve also experienced the confusion and frustration when a female collaborator turned competitive, when a hand that could have opened a door instead shut it in my face.