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Vision Reframed

VSP is changing the way we think about eyewear — and ideation

“In order for a company like VSP to be around for 60 years, we’ve had to be innovative — to change who we are,” says incoming CEO Jim McGrann, who used to be the company’s Chief Technology Officer. Plenty of companies like to toss around buzzwords like “innovation,” but it’s usually just an empty slogan. VSP has spurred innovation by creating The Shop, launching their Project Genesis, and supporting a 90-day rotational program that lets everyday employees — no matter what division they work in — pitch new ideas and brainstorm new products.

Dec 15, 2015 Jeff Wilser
Hacker Lab co-founder Gina Lujan

Tech for All

Hacker Lab co-founder Gina Lujan on the power of making

Hacker Lab co-founder and CEO Gina Lujan has been focused on entrepreneurship for over two decades. Hacker Lab’s 10,500-square-foot space in midtown Sacramento had become a hub of innovation for numerous creators and doers in the Sacramento Region, from artists to engineers. The site has been so successful it has opened a second site in Rocklin. We sat down with her recently to discuss the challenges and opportunities in the hacker innovation space.

Dec 14, 2015 Rich Ehisen
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Chevron CEO Blasts California Environmental Laws Governor Touts

As Governor Jerry Brown is in Paris urging other political leaders to follow his lead in curbing global warming, the chief executive of California’s largest oil company said the state’s policies “unambiguously raise energy costs and do nothing about greenhouse-gas emissions.”

Dec 11, 2015 James Nash
(Marita Madeloni of Madeloni Photography)

Sacramento Urban Farmer to Start Food Academy after Visit to Milan

South Sacramento urban farmer, Chanowk Yisrael, wants to see local food systems improve. Eight years ago, he started growing organic food for his family and eventually launched the Yisrael Family Urban Farm in Sacramento’s historic Oak Park neighborhood. Now, he’s expanding that vision to motivate Sacramento youth to become more engaged in changing our local food system — announcing today that he’ll be partnering with Slow Food Sacramento to charter the city’s first Food Academy.

Dec 10, 2015 Amber Stott
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Student Debt Can Hurt Women More Than Men

It will take women MBAs a year longer than men to pay back their student loans, according to our analysis of Bloomberg data, gleaned from our annual ranking of MBA programs.

Dec 10, 2015 Natalie Kitroeff & Jonathan Rodkin
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A Sour, Hard-to-Eat, Occasionally Deadly Fruit Makes a Comeback

Let’s face it. The grapefruit is cumbersome and often sour. Also, it can kill you. So of course Stewart and Lynda Resnick decided it will be their next celebrity plant product. The Californians and their company, the Wonderful Co., have made a lot of money turning unassuming agricultural commodities into well-known brands.

Dec 8, 2015 Lauren Etter

So, You Want To Be the Next Big Thing?

5 tips for launching a successful product

Sometimes, a real no-brainer, problem-solver of a product can crash and burn spectacularly upon entering the market. This isn’t limited to the Pepsi Clears of the world, where sheer ridiculousness doomed the idea from the start: According to Nielsen data, 85 percent of new consumer packaged goods will fail within two years. Marketing snafus, bad luck and timing aside, pitfalls in the process of product design are often to blame. Catching oneself before blundering into them takes a conscious effort, as several local designers and makers illustrate.

Dec 8, 2015 Andy Galloway