Buzzwords: Synergy

If allowed to go unchecked, it could be the downfall of your team

Synergy, in the common lexicon, is the magic that makes collaborations more efficient, effective and profitable than individualized efforts. It originates from the Latin word synergia,meaning “cooperation.” You’re most likely to hear it used to describe the potential benefits of a collaborative or combined effort, like a strategic partnership, merger and acquisition, creative brainstorming session or co-branding effort.  

Apr 22, 2016 MaryJayne Zemer
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California’s Next Great Energy Innovation: Use the Resources We Already Have

A series of technical, financial and regulatory innovations have spurred the Golden State’s solar revolution thus far, but it’s still in its infancy. If California truly wants to unlock solar’s potential for the economy and environment, electricity providers and regulators will have to work together to create a cleaner, more resilient grid.

Apr 18, 2016 Hayes Barnard
Sacramento District 6 City Councilman Eric Guerra

The Long Game

Councilman Eric Guerra on homelessness, the marijuana industry and Latino representation in city government

After a decade as a key staffer in the California Legislature, last year the 36-year-old Sacramento District 6 City Councilman Eric became the first Latino to be elected to the Sacramento City Council since former Sacramento Mayor Joe Serna died in 1999. We sat down with him recently to discuss some of the city’s major challenges and opportunities.

Apr 18, 2016 Rich Ehisen
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Dilemma of the Month: Saying ‘No’ to New Titles

How to tell an employee they aren't C-suite material

We are hiring for a new senior marketing position, and I decided to go with CMO for the title to help recruit a rock star from within our industry to potentially serve as my No 2. My director of fundraising, who I personally recruited four years ago, wants her title changed to Chief Advancement Officer for parity. She does good work but in my mind is not C-level material.

Apr 7, 2016 Suzanne Lucas
(Design by Sara Bogovich; elements from Shutterstock)

Transplant Your Garden

Why I choose to call the Capital Region home

It’s important for transplants to realize that our greatest strength can also be our greatest liability. What we bring to the table is a disregard for what, allegedly, cannot be done. But it’s important to understand the context in which our ideas are being received. We need to be just as willing to learn as we are to create.

Apr 4, 2016 Allison Joy

Buzzwords: Millennial

Throwing a wide net won't help you market to this coveted demographic

The millennial generation’s sheer numbers, unprecedented spending power, and knack for radically influencing progressive trends and cultural shifts has made them a highly sought after target market. While millennials are currently the single largest generation to date, making up an entire quarter of the population, they’re also the most diverse generation this country has ever seen, making them far more difficult to target as a collective whole.

Mar 21, 2016 MaryJayne Zemer
(iStock)

Dilemma of the Month: When a Personal Matter Gets Professional

The less you trust your boss, the more honest you need to be

I am an exempt employee and have been working at my company for just under three years. I recently had a serious medical issue that required me to terminate a pregnancy for my own health. I’ve now had three doctor visits in comparatively short succession, and my supervisor is asking why. Since this is an incredibly personal matter, I’m wondering how much I am required to disclose?

Mar 3, 2016 Suzanne Lucas
California State Senator Mark Leno

Share & Share Alike

Senator Mark Leno says the ‘sharing economy’ is a misnomer for big business

California State Senator Mark Leno never intended to enter the political arena. A Wisconsin native who spent two years in rabbinical studies at the Hebrew Union College in New York, his focus was on running the small sign business he owns in San Francisco. But in 1998, then-Mayor Willie Brown appointed him to fill a vacancy on the Board of Supervisors, and a new career was born. Now approaching his final year in the Legislature, we sat down with him to discuss raising the minimum wage, regulating the sharing economy and LGBT rights.

Feb 29, 2016 Rich Ehisen

The Dean Can Read Your Mind

Pierre Balthazard has spent years studying the brains of top bosses and now, he says he can neuro-train the brain into better leadership   

Imagine a world where you’re hooked to a system of electrodes that scans your skull, hunts for patterns, and then scores your IQ, emotional intelligence, ability to communicate, capacity for judgment and potential to be a good leader. Then imagine that the therapist says, “The bad news is that your score should be higher. The good news is that I can get it there by helping you physically change your brain.”

Feb 16, 2016 Jeff Wilser
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While Looking Forward, Keep an Eye on the Past

The Crystal Ice and Cold Storage building has been a part of midtown since a railroad spur line ran down the middle of R Street, servicing warehouses and distributors along the street that, at the time, was the center of Sacramento’s light industrial core. The plant sat unused since the mid-90s. Square and windowless, it was no architectural marvel. But beauty is in the eye of the beholder. Developer Mike Heller saw the inner personality of that bunker of a building.

Feb 1, 2016 Winnie Comstock-Carlson
City of Sacramento Director of Convention and Cultural Services Jody Ulich

The Crusade for Art Infusion

Sacramento's art czar says it's a necessity, not a luxury

Jody Ulich has been Sacramento’s director of convention and cultural services for just over a year. A transplant from Fort Worth, Texas, the energetic Ulich has brought a fresh energy and perspective to the city’s efforts to stabilize and grow its diverse arts community. We sat down with her recently to discuss the arts and ongoing efforts to modernize the Sacramento Convention Center.

Jan 14, 2016 Rich Ehisen