As consumers fill their lives with reusable shopping bags, organic foods and energy-efficient vehicles, touting the environmental friendliness of goods and services has become an increasingly important marketing strategy for companies worldwide. This, coupled with vague government guidelines for green marketing claims, is causing challenges as competitors, consumers and environmental advocates demand standards and verification of these claims.
As mayor of Folsom, Jeff Starsky says it’s his job to keep people thinking positive and keep consumer confidence high. As far as his city is concerned, he seems to be doing a good job.
Sometimes, a building’s security needs can pop up unexpectedly during the design process.
Most business owners manage by instinct, but there are those times when they need a robust spurring.
Don’t mess with Icing on the Cupcake. The two-year-old specialty bakery in Rocklin has trademarked its name and isn’t shy about protecting it. Go open your own boutique bakery and sell cupcakes if you want, but steer clear of that brand name if you don’t want to hear from a lawyer.
In October 2007, 60-year-old Francisco “Willie” Lopez was doing what he had done almost every morning for 30 years. He pedaled along County Road 99 from Woodland to his job in the finance department at UC Davis. A car hit and killed him on that country road before he made it to his desk.
Even in the best economy, employers fight a financial tug of war with the people who work for them. One side wants more pay and benefits while the other side wants to trim costs. When the economy takes a nose dive, though, the tug of war can get a lot rougher. State and local government jobs are getting much of the attention in Sacramento this year as furloughs and layoffs have increased tension with workers. But Sacramento’s private sector has seen temperatures rise, too.