Many of us can easily identify the corporate brands of companies we’re familiar with even if we aren’t loyal consumers of their products. The fruit-shaped Apple and swoosh Nike logos are so well-recognized they’ve become iconic. Businesses know the importance of establishing a clear brand identity to set themselves apart in the marketplace.

How to cut labor cost during tough times.

In 2013, Facebook COO Sheryl Sandberg wrote, “Lean In: Women, Work, and the Will to Lead,” a manifesto directing women to take charge of their careers.

Here’s how your organization can encourage greater diversity in the C-suite.

Overt sexism still happens in the workplace, and male colleagues can help combat it.

As part of our 2019 salute to women in leadership, we feature seven of the Capital Region’s most relevant and successful women leaders — here’s one of them.

A new California law is forcing publicly-traded for-profit businesses to get women on their boards. Yet getting tapped for a directorship is no easy feat.

Some studies suggest women have better track records in finance, including investing in the stock market and managing hedge funds. Corporations who put us on their boards perform better. Perhaps it’s not entirely surprising for some, particularly from older generations, to wonder what the rest of us are still going on about.

While on maternity leave, an opportunity for my dream job has come up, and they want someone immediately. The hiring manager said he was impressed with my resume and would hire me. Do I have to go back to work and then give two weeks’ notice, or can I just quit? I know this might not be ethical, but legally can they do anything to stop me?

Your brand is an extension of your corporate culture