Latest Stories
Don’t Ignore the ‘Not-Mommy’ Penalty
Most of us are familiar with the “motherhood penalty,” a systemic bias that puts working mothers at a disadvantage in terms of pay and perceived competence. But what would the inverse of the phenomenon be called?
The Herb Column: Is Onsite Smoking on Its Way?
Sacramento City Council could soon decide whether to permit people to light up in smoking lounges and cafes
For proponents of legal cannabis, Prop. 64 will forever be a landmark. But another ballot measure — Prop. 65, passed 30 years earlier in 1986 — gets almost no attention, although it also affects state government’s approach to cannabis.
New Midtown Parks Group to Activate Five Sacramento Parks
It’s where you have a picnic. Play a pick-up soccer game. Do yoga in the fresh air. People-watch. Daydream. Take a breath. The park is a central part of the urban experience as a gathering spot, a green space and a respite from hectic city life.
In the Making: Violin Maker Cheryl Macomber Fine Tunes Her Craft in Sacramento
A behind-the-scenes look at how violins get made.
To Build Authentic Brand Equity, You Must First Build The Culture You Want
Change your brand from the inside out
Your brand is an extension of your corporate culture
California’s ‘Smart’ Energy Future Glows on the Horizon—but How to Get There?
An unusual experiment began a few years ago on four blocks of stuccoed ubiquity in suburban Irvine. The rows of nondescript subdivision homes, inhabited by UC Irvine faculty and staff, afforded a high-tech peephole from which to observe how humans interact with electricity.
5 Tips for LinkedIn Success
Looking to give your LinkedIn profile a face-lift without hiring a pro? Here are five tips experts say anyone can follow to improve their presence on the platform.
Buzzwords: Value-add
Something that adds value; a benefit or enhancement.
True added value is an ancillary service that’s both enticing for the client and strategic for the firm. What isn’t a value-add?
Don’t Discount the North San Joaquin Valley
The North San Joaquin Valley — made up of San Joaquin, Stanislaus and Merced counties — may be the most misunderstood and overlooked region in California. Historically, these three counties have been lumped together with larger San Joaquin Valley or Central Valley in a variety of policy, planning and economic development circles.
Slipping in Style
Birdies Slippers experiences rapid growth with the help of influencer marketing
In 2016, during the early days of Birdies Slippers, the two-person company based in San Francisco worked with a small public-relations firm to identify their ideal brand ambassador for what they hoped would become the go-to slippers for women seeking comfort and fashion. Their selection: Meghan Markle.