Buzzwords: Synergy

If allowed to go unchecked, it could be the downfall of your team

Synergy, in the common lexicon, is the magic that makes collaborations more efficient, effective and profitable than individualized efforts. It originates from the Latin word synergia,meaning “cooperation.” You’re most likely to hear it used to describe the potential benefits of a collaborative or combined effort, like a strategic partnership, merger and acquisition, creative brainstorming session or co-branding effort.  

Apr 22, 2016 MaryJayne Zemer
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California’s Next Great Energy Innovation: Use the Resources We Already Have

A series of technical, financial and regulatory innovations have spurred the Golden State’s solar revolution thus far, but it’s still in its infancy. If California truly wants to unlock solar’s potential for the economy and environment, electricity providers and regulators will have to work together to create a cleaner, more resilient grid.

Apr 18, 2016 Hayes Barnard
Sacramento District 6 City Councilman Eric Guerra

The Long Game

Councilman Eric Guerra on homelessness, the marijuana industry and Latino representation in city government

After a decade as a key staffer in the California Legislature, last year the 36-year-old Sacramento District 6 City Councilman Eric became the first Latino to be elected to the Sacramento City Council since former Sacramento Mayor Joe Serna died in 1999. We sat down with him recently to discuss some of the city’s major challenges and opportunities.

Apr 18, 2016 Rich Ehisen
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Dilemma of the Month: Saying ‘No’ to New Titles

How to tell an employee they aren't C-suite material

We are hiring for a new senior marketing position, and I decided to go with CMO for the title to help recruit a rock star from within our industry to potentially serve as my No 2. My director of fundraising, who I personally recruited four years ago, wants her title changed to Chief Advancement Officer for parity. She does good work but in my mind is not C-level material.

Apr 7, 2016 Suzanne Lucas
(Design by Sara Bogovich; elements from Shutterstock)

Transplant Your Garden

Why I choose to call the Capital Region home

It’s important for transplants to realize that our greatest strength can also be our greatest liability. What we bring to the table is a disregard for what, allegedly, cannot be done. But it’s important to understand the context in which our ideas are being received. We need to be just as willing to learn as we are to create.

Apr 4, 2016 Allison Joy

Buzzwords: Millennial

Throwing a wide net won't help you market to this coveted demographic

The millennial generation’s sheer numbers, unprecedented spending power, and knack for radically influencing progressive trends and cultural shifts has made them a highly sought after target market. While millennials are currently the single largest generation to date, making up an entire quarter of the population, they’re also the most diverse generation this country has ever seen, making them far more difficult to target as a collective whole.

Mar 21, 2016 MaryJayne Zemer