Like many independent business owners, Christine Trice has a product she believes in and plenty of potential customers. Trice, the owner of Sacramento-based Brown Bag Botanicals, also has a limited marketing budget to reach those customers.
Michael Frenn was a committed Coors Light drinker. For him, it was as American as baseball and apple pie.
Chris Huppe spent more than a dozen years working on better ways to use the green waste from his landscape maintenance company.
Before Twitter or Facebook, Mike Harrosh was hard at work on a plan to translate the vibe, camaraderie and passion of snowboarding culture to the Internet landscape.
For Ken Apperson, the pivotal moment came in fall 2002. He was shuffling through the sporting goods section of Walmart in search of tennis balls when his cell phone rang. The caller, his old chum Scott Knorp, wanted them to quit their lucrative sales jobs and start their own telecom company.
City planners and private developers in Sacramento envision a downtown shopping and entertainment hub pulsing with revenue and pedestrians. The mind’s eye replaces vagrants with decorative park benches and rundown storefronts with shiny new facades. And rather than dispersing at sundown, restaurant patrons and theatergoers would linger into the wee hours.