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Your Brand Needs a User Manual

Here’s a list of chapters to include

If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.

Jan 19, 2016 MaryJayne Zemer
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When I Was Your Age…

Navigating the generation gap, again

People will inevitably adapt to the demands that new technologies bring. They say that children born today will never have to learn to drive a car. Instead, they will learn to do things no adult generation today can yet imagine. It has always been this way, since the first caveman discovered fire and invented tools. Each preceding generation has something to do with the inventions that are passed on to the next. So why all the intergenerational demonization?  

Jan 18, 2016 Tania Fowler
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Digital Hiring

Don't sink too much cash into online job sites

I’m overseeing the hire of a new leadership position. We want to post the position online, but there are so many options, including up-sells to “featured posting” and the like. How do I write a compelling job description that will attract top-notch potential employees, and how do I best use my dollars — some of these sites are expensive!

Jan 5, 2016 Suzanne Lucas
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What Happens When Nobody Wants to Be the Boss?

Job growth and wages are on the rise, which should signal a great time for businesses in the U.S.—except that no one wants to run them. Only one-third of U.S. workers believe becoming a manager will advance their careers, according to recent survey by professional staffing website Addison Group.

Dec 15, 2015 Sarah Grant
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I’m Exempt — What Does That Mean?

If you feel you're owed flexibility, you're wrong

I just started a new job where I am an exempt employee. When I started, I was asked to provide a “regular work schedule” that I selected as 7:30 a.m.-4:00 p.m. When I inquired about coming in at 8:30 on Monday and Friday mornings, my employer said they didn’t favor that and as a new employee,  I didn’t feel comfortable pushing back. As an exempt employee, what are the rules about standard hours?

Dec 3, 2015 Suzanne Lucas
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Mentoring Through the Glass Ceiling

It’s an unwritten but long-standing axiom in business: You can’t get to the top alone. You need a mentor in your corner who is older and wiser. As a young, aspiring publisher almost 27 years ago, I certainly had help from all around. The business owners with whom I spoke supported me with their wisdom, as they continue to do today. I’ve received guidance, know its value and am extremely grateful.

Dec 1, 2015 Winnie Comstock-Carlson

Difficult Employees with Good Intentions

Don’t give up on a great worker who can’t communicate

You might experience a scenario like this at the office: A colleague, boss or employee is incredibly gifted; they are technically skilled, knowledgeable, strategic and very smart.  But a frustrating paradox is that they are terrible communicators: unable to take on other’s perspectives, constantly interrupting and long-winded, putting themselves ahead of others, defensive, inflexible, emotional — you get the drift.  

Nov 19, 2015 Tania Fowler

The Marvelous Mentor

Chris Johnson’s massive success affords next-gen business leaders the opportunity to grow

In the coming months, Chris Johnson will ask a lot of his employees, whose average age is just 24 years old. He expects to do $30 million in retail sales this third year of manufacturing, recently signed a powerful licensing deal with Disney’s Marvel, and plans to expand from the four products currently on shelves to more than 100 next year. But Johnson’s hiring strategy emphasizes passion over experience, something he says his team has in spades.

Nov 17, 2015 Andy Galloway
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Clear Your Mind and the Cash Will Flow

Businesses are betting on meditation for employee health and corporate profits

You live a crowded life. We all do. You probably looked at your smartphone before you rolled out of bed. You immediately checked your email, Facebook, Twitter and Instagram. Maybe you glanced at your phone on your morning commute. Your job demands multitasking, so at work your computer has 25 open tabs — Outlook, Excel, Word, Powerpoint, and on and on and on.  As you read this article, the odds are good that you’re also kind of doing something else.

Oct 27, 2015 Jeff Wilser
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Forget Raises: Employers Lean on Health Benefits to Retain Workers

Wages are still stagnant, yet employers have found something else to help attract and retain employees: health-care benefits. A good insurance plan has become a more vital tool than ever for hiring, according to a recent survey from the Society of Human Resources.

Oct 22, 2015 Rebecca Greenfield

Digitize Your Operating Manual

A company wiki will make office life easier

It’s September, the nationally recognized time to get back to school and learn something new. Even if you graduated long ago, it’s still a great time to introduce new systems to improve your business. Whether you’re a brick and mortar, a solo entrepreneur, exclusively online or fall somewhere in the middle, documenting what you do and how you do it is more important than ever.

Sep 28, 2015 Kelly Azevedo