Make no mistake: The Capital Region boasts some of the nation’s finest colleges and universities. Many a regional leader is a proud alum of UC Davis or Sacramento State. Yet in 2015, it might behoove us to ask some scary questions: Does a 4-year college degree guarantee a good job? If so, can that good job be reconciled with the staggering debt that currently accompanies a college diploma.

Whether or not your business is in retail products, you can make the most of this momentum to promote your company and offer special promotions to existing customers and leads — making your last quarter more profitable and less stressful.

According to Fast Company, as ad blocking software becomes more ubiquitous (consider Apple’s new iOS 9, which supports ad blocking applications), the entire ecosystem of small publishers and bloggers is threatened by an inability to adequately fund their sites

Community involvement is key to a smart marketing strategy. One of the best ways to make an impact with your business is to first make an impact in your community. Not only does your business generate valuable philanthropic karma points, but you will be more likely to distinguish yourself from competitors, boost customer loyalty and have a happier workplace. 

It’s not a party. It’s a meeting with barbecue and beer. Granted, nobody is (hopefully) going to show a Power Point or be called to the carpet for not meeting their Q2 goals, but it’s a meeting. Anytime you are with coworkers, you should consider yourself at work and treat it as such. 

Some families love being together, some enjoy short visits and others have a hard time just getting through Thanksgiving dinner. So how do families who have decided to go into business together make it work? Recently I had sat down with three families-turned-business-partners to find out.  

It’s September, the nationally recognized time to get back to school and learn something new. Even if you graduated long ago, it’s still a great time to introduce new systems to improve your business. Whether you’re a brick and mortar, a solo entrepreneur, exclusively online or fall somewhere in the middle, documenting what you do and how you do it is more important than ever.

An engaging, on-point, 30-second spot can be a thing of beauty. But a good advertising and marketing strategy has two engines: awareness and relationship-building, and the driver of those engines is public relations.

For most people, William Glen was an enduring symbol of simpler times, a homegrown survivor of bad economies and big department chains. For Mark Snyder, the store was a family treasure. His father, Bill Snyder, co-founded the original store more than 50 years ago. But in 2010, the William Glen story became a tragedy, closing down after Bill passed away from lung cancer. 

For many years, I have been making furniture that I sell to friends and family, and at local fairs and boutiques. It has become so successful that I’d like to work toward officially starting my own business. I know there are many ways I could set up my company; how do I know what will be best for me?