Cleaning Up the Paper Trail

How to ditch marketing materials that don’t match your brand.

Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. Then it all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items. Before this spins into a business identity crisis, take charge and detox your branding collateral.

Jun 11, 2015 Gordon Fowler
(Illustrations: Shutterstock)

So You Want to Try Telecommuting

3 steps to get you started

Telecommuting is a hot topic around many water coolers and a popular office perk, particularly for enticing young professionals. But while it may be commonplace in a number of companies, deciding if it is right for your team takes careful consideration. If you do choose to enable telecommuting, a few simple policies can make the process smoother.

May 29, 2015 Kelly Azevedo
Bernadette Austin, project manager, Domus Development; and Meea Kang, president and founding partner, Domus Development

Cracking the Glass

Local leaders weigh in on the state of gender equality in the workplace

Focusing on four sectors — STEM, justice, development and investment — we rounded up some of the city’s key leaders: a district attorney, a med school dean, the head of an FBI office and enough CEOs to rival “Shark Tank,” to get their take on how women are perceived in their industries, how that perception has changed over time and what it will take to truly reach parity.

May 5, 2015 Jeff Wilser