
MTV Marketing
Win with gen Xers by acknowledging to their skepticism
I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”

Light Accordingly
Cost-effective lighting is good for owners and tenants
Depending on the type of business you operate, lighting can account for 20 to 50 percent of electricity consumption. This means significant cost savings can be achieved with energy-efficiency upgrades, and due to continually improving equipment, lighting usually provides the highest return on investment of major updates.

Hidden Benefits
How an online MBA prepares students for today's workplace
Students who have opted for an online MBA instead of a traditional on-campus program often come into jobs better prepared for the challenges of remote work. If you’re skeptical of online college degrees, here are nine areas in which remote learning might give you an edge in the brave new world of the solo office.

Winners Know When to Quit
4 situations where it's OK to walk away
Business owners and entrepreneurs are often lauded for working against all the odds and being too stubborn to quit. But in reality, there are times when quitting is the best option available.

Be a Better Board Member
Strategic ways to improve your nonprofit service and personal gain
Board members are introduced and then immediately expected to get along, share ideas and be productive. But that’s a difficult pattern for boards to follow effectively. So what makes a stellar board member?

Finding the Perfect Fit
The Evil HR Lady on how to get a team of introverts working together
About 70 percent of my team are introverts, and all of them were here when I came on board as a manager. They won’t come together to solve problems. In fact, one of my employees told me, “I like to figure things out on my own.” It’s like each one of them lives on an island, and it’s too hard to take their boat over to collaborate. Any advice?
![[By Rauglothgor (own work), via Wikimedia Commons] [By Rauglothgor (own work), via Wikimedia Commons]](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/john_maino_performs_the_als_ice_bucket_challenge.jpg?1577874531)
Cold Cash
3 marketing lessons we can learn from the ALS #IceBucketChallenge
Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.

How Does Your Desk Chair Measure Up?
If you work at a desk, chances are you spend the majority of your day seated at its accompanying chair. There are alternatives available—including treadmills, exercise balls and kneeling chairs all designed for the desk-bound worker. But if that’s too avant gard for you (or your office), here’s a few things to consider when looking for a chair that won’t send you home hunched over and craving the fetal position. Then, tell us how you really feel.

Creative Spacing
4 factors to consider
VSP wanted The Shop in Midtown to be flexible, buildable and breakable, a learning space and a prototype in itself (form following function). With that in mind, architects put wheels on the tables and on corrugated cardboard walls to make everything portable and adaptable.

Get Creative
Improve your business by thinking like a designer
Thomas Edison is most often credited with inventing a thing, the light bulb. But if you really take a look at what Edison did, you’ll see he was able to envision not only the technology, but also how people would use it and why they would benefit from its use. What he actually created was a product with a fully realized marketplace. Edison’s approach was an early example of a concept that has since been dubbed “design thinking” — a creative manner of problem-solving that places the user at the center of the experience.