Home Office Tricks and Tips
How to design a comfortable and productive workspace
Technological innovations, workforce trends and entrepreneurial spirits are allowing more American workers to step away from cubicles and corner offices and into the comforts of their own homes.
Figure of Speech
How body language factors into the glass ceiling
He’s the boss, she’s bossy. He’s assertive, she’s domineering. He strategizes, she schemes. He’s powerful and likeable, she’s powerful or likeable.
Help at the Top
Local nonprofit Sacramento Entrepreneur's Organization gives local business a leg up
Every entrepreneur knows that it’s lonely at the top. Jeff Smith is no exception.
Pricing errors can result in traumatic losses. Here’s how to respond.
One morning last year, Cyberguys, a computer and tech accessories retailer, started getting a lot of calls from customers with the same question. Was the company really selling hard drives for $3?
Banking on Content Marketing
Community banks embrace new marketing strategies to supplement traditional advertising
Having just begun using social media in 2012, Safe Credit Union is relatively new to content marketing. But it hasn’t taken long for the company to discover the benefits of engaging online with its customers and potential consumers.
Maximize Your Ad Dollars
The 3 steps you must take before launching your next ad campaign
When it comes time to launch your new products, offers and ad campaign for the new year, your focus will likely be on the initial offer. But your success will depend on the behind-the-scenes planning you do ahead of time.
Let Me Down Easy
7 tips for firing employees properly
Terminating an employee is never easy, and there are no guarantees that you won’t be slapped, but there are a few things you can do to make it easier on everyone.
The Tattooed Professional
Is your ink impacting your career?
Chris Forsyth has a ritual: every time he finishes working on a campaign, he treats himself to a new tattoo. Having worked in the state Capitol for nearly 20 years, the heavily painted chief of staff to Senator Jim Beall (D-San Jose) estimates that about 15 percent of state lawmakers have at least one tattoo.
We Are the 96%
What affordable care really means for your business
In just nine months, the bulk of the federal Affordable Care Act will go into effect. Many of its provisions will have a real impact on the majority of small-business owners. Still, less than 1 percent of America’s small businesses are currently in a position to face penalties under the law. Here’s what you need to know: