If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.
People will inevitably adapt to the demands that new technologies bring. They say that children born today will never have to learn to drive a car. Instead, they will learn to do things no adult generation today can yet imagine. It has always been this way, since the first caveman discovered fire and invented tools. Each preceding generation has something to do with the inventions that are passed on to the next. So why all the intergenerational demonization?
The mantra “doing well by doing good” has long been a rallying call for nonprofit endeavors. It also reflects the dominant theme of the book Good to Great and the Social Sector: A Monograph to Accompany Good to Great.
Job-hopping millennials are getting older. Unlike previous generations of young people who eventually settled into a company for long-term financial security, the generation born between 1982 and 2004 isn’t taking the bait, a new survey shows.
I’m overseeing the hire of a new leadership position. We want to post the position online, but there are so many options, including up-sells to “featured posting” and the like. How do I write a compelling job description that will attract top-notch potential employees, and how do I best use my dollars — some of these sites are expensive!
Women, who make up half the American workforce, would be 40 years from parity with men on U.S. corporate boards even if female directors filled seats at twice the current rate, the U.S. Government Accountability Office said in a new report.
The process of identifying a problem and building a system for the solution doesn’t have to be difficult, time consuming or expensive — but it does require your attention. The good news is that you don’t have to do it alone.
Facebook wants to keep its workers close to the office, and it’s willing to pay for it. Sounds great. Why don’t more companies do it?
While most workers don’t expect to get a little extra something from their bosses this year, many companies are, in fact, doling out holiday bonuses. Of 368 human resource professionals and executives surveyed in Bloomberg BNA’s annual Year End-Holiday Practices survey, 42 percent said that they planned to give end-of-year bonuses, with most employers opting for cash over gifts.
Every well-meaning small business owner is capable of inflicting wounds that stifle drive, trust, employee engagement and motivation. Maybe not as blatantly as calling out incompetence, but neglect and disrespect through lack of communication de-motivates too. Worst of all, we don’t even know we are doing it.
Job growth and wages are on the rise, which should signal a great time for businesses in the U.S.—except that no one wants to run them. Only one-third of U.S. workers believe becoming a manager will advance their careers, according to recent survey by professional staffing website Addison Group.
The most significant challenge for tech coworking spaces is usually having enough physical space, equipment and bandwidth for multiple creators to be able to work on a diverse number of projects at the same time. But women using hackerspaces often face another challenge as well – overcoming the tech world’s male-dominated “brogrammer” culture.
Sometimes, a real no-brainer, problem-solver of a product can crash and burn spectacularly upon entering the market. This isn’t limited to the Pepsi Clears of the world, where sheer ridiculousness doomed the idea from the start: According to Nielsen data, 85 percent of new consumer packaged goods will fail within two years. Marketing snafus, bad luck and timing aside, pitfalls in the process of product design are often to blame. Catching oneself before blundering into them takes a conscious effort, as several local designers and makers illustrate.
I’ve been thinking a lot about a 3-year-old book in recent days- — even more so in the aftermath of the recent study mission to Chicago. The book is Brad Feld’s Startup Communities — a how-to manual for building vibrant, connected communities of innovative companies and entrepreneurs.
I just started a new job where I am an exempt employee. When I started, I was asked to provide a “regular work schedule” that I selected as 7:30 a.m.-4:00 p.m. When I inquired about coming in at 8:30 on Monday and Friday mornings, my employer said they didn’t favor that and as a new employee, I didn’t feel comfortable pushing back. As an exempt employee, what are the rules about standard hours?
The balance of power in the workplace has begun to shift subtly from employers to employees, resulting in what the Harvard Business Review dubs a “candidate-driven” economy. That means if you’re a young professional unhappy with what you’re doing, you’re in a better position than ever to make a move.
It’s an unwritten but long-standing axiom in business: You can’t get to the top alone. You need a mentor in your corner who is older and wiser. As a young, aspiring publisher almost 27 years ago, I certainly had help from all around. The business owners with whom I spoke supported me with their wisdom, as they continue to do today. I’ve received guidance, know its value and am extremely grateful.
The economy is recovering, companies are spending more on benefits, employee satisfaction and retention are being monitored. And the holiday party is declining. Could it be that people don’t like it?
Of course we care about our clients, but are they feelin’ it? You may think you are doing a great job of appreciating clients, but consider this disconnect: According to a Harvard Management Update generated by Bain and Co., 80 percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree. Obviously, it’s time to consider some appreciation tactics.
People want to believe they have good instincts, but when it comes to hiring, they can’t best a computer. Hiring managers select worse job candidates than the ones recommended by an algorithm, new research from the National Bureau of Economic Research finds.