
Silver Linings
The pandemic has crushed most of the tourism industry, but some businesses have defied the odds
While many small and not-so-small businesses were roiled, some
have seen a windfall with people desperate to hop in their cars
and do something, anything, besides cook another dinner at home
and watch more Netflix.

Hooked on Hot Chicken
A confluence of food-business trends is behind Sacramento’s fried chicken fad
Sacramento has been invaded by Nashville-style hot chicken.

Neighborhood Favorite: South Area Market
Neighborhood Favorite is a new monthly web column that profiles
independent restaurants around the Capital Region to showcase the
diversity and resilience of our local food entrepreneurs. In the
first installment, we visit one of Sacramento’s longest-standing
Lao restaurants.

Encouraging Signs
Visit Sacramento’s Kari Miskit on how the organization is helping the tourism and hospitality industry stay afloat
In a world where travel is suddenly not only difficult but also potentially dangerous, a group dedicated to increasing tourism in the Capital Region has to be creative.

Struggling to Maintain
Months into COVID-19, Sacramento’s downtown businesses persevere
Comstock’s has been following four businesses in Sacramento since March to see how they’re faring amid the pandemic. Here’s how they stand now.

Lineage of Success
Family businesses are the heart and soul of Little Saigon in south Sacramento
The pandemic hurt the small businesses that make up Little Saigon’s microeconomy, but business owners and their customers are hanging on.

Finding a New Vegan Vision
Food entrepreneurs on the verge of opening brick-and-mortar locations retool their businesses — and find silver linings
Many Sacramento entrepreneurs, when forced to consider what it
means to launch a business during a time of crisis, realized
there could be plant-based opportunities.

Status Check: Unseen Heroes’ Pandemic Pivot
Sacramento-based events planning firm sees business dry up and rebounds with new endeavor
The Sacramento events planning firm pivoted to open the NeighborGood Market in central Elk Grove, a certified farmers market, in September.

All Fired Up
Entrepreneurs bring mobile pizza oven to San Joaquin County
A Stockton-based mobile pizza oven serves customers across the Central Valley and uses cross collaboration between small businesses to support local entrepreneurs.

Main Street: Brick House Brothers
Geno and Franco Cassella have adjusted to keep their restaurants in business
“Half of what you’re coming in for is the experience, not just the food,” says Brick House Restaurant & Lounge co-owner Franco Cassella.