Sightings & Happenings Around Town

(Design by Lily Therens, Elements courtesy of Shutterstock)

Who’s Your Doctor

Where do you turn when answers are hard to find?

How likely are you to crowdsource a diagnosis for a mysterious medical condition? 

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Feb 12, 2015
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Status Check: Stevia First

It’s full speed ahead for this sweet startup

In 2013 we reported on Capital Region startup Stevia First and its CEO Robert Brooke’s goal of making his company the first domestic distributor of stevia. Stevia First made significant progress last year, most notably by entering into a partnership with China-based stevia distributor Qualipride International Ltd.

Feb 5, 2015 Allison Joy
Bonney Plumbing CEO Jimmy Crabbé

Smooth Operator

How former UPS logistics exec Jimmy Crabbé doubled a Sacramento plumbing business in less than 24 months

Think of it as The Deodorant Problem. If you’re marketing a brand, it’s easy to sling the sex appeal of wine, cars or a hot new phone. But what if the product is a tad mundane and even a little stinky?  How do you convey the emotional appeal of, say, unclogging a toilet? If you’re Jimmy Crabbé, you crack this problem with an inspired move that no one saw coming.

Feb 3, 2015 Jeff Wilser
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You Look Like You Need a Vacation

6 tips for checking out and kicking back

You just got back from a trip? Me too. And I already need the next one. My name is Christine Calvin, and I take vacations. That’s right, I use all my PTO every year, and I don’t feel an ounce of shame. You should do the same — it’s going to cost your company either way.

Feb 2, 2015 Christine Calvin
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We Need to Leave Prop. 13 Alone

Raising property taxes will mean death for small business

California’s business climate is well-known for being unfriendly. CEO Magazine has rated California as the worst state in which to do business for more than eight years running.  Undoing Proposition 13’s provisions, as is currently being proposed, will make a big problem even worse by increasing taxes on the very businesses that create jobs and contribute to our economy.  

Feb 5, 2015 Jon Coupal
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Spread the Love

True client appreciation requires a year-round strategy

While it may be tempting to wait until next year to tally up the cards and gifts you’ll need to send clients at the end of 2015, there are ways to show your supporters that you appreciate them year round. Here’s how to develop a year-round strategy without additional headaches.

Jan 29, 2015 Kelly Azevedo
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Checking Out

When was your last vacation?

Expedia.com recently released a report report showing Europeans earn nearly twice as many paid vacation days (28 yearly) as Americans, and that 54 percent of Americans feel “very or somewhat” vacation deprived. So when was the last time you took some time off? 

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Pro-Tips

Jimmy Crabbé’s 5-step process for turnarounds

After nearly two decades spent managing operations and logistics for global shipping powerhouse UPS,  Belgium-born Jimmy Crabbé purchased Sacramento’s Bonney Plumbing, Heating, Air and Rooter. In less than two years, he’s doubled Bonney’s staff and its revenue. Here’s his strategy:

Feb 3, 2015

Tech Support

Acuity with Kirk Uhler

Longtime Placer County supervisor Kirk Uhler was recently selected as the new CEO of the Sacramento Area Regional Technology Alliance. Uhler is also the owner of Roseville-based Rensa Group, a marketing, communications and government relations firm, and the co-founder of VidGage, a social media platform.

Jan 23, 2015 Christine Calvin
 Units in the renovated industrial space at Warehouse Artist Lofts feature exposed ductwork, original concrete columns and period-appropriate light fixtures.

Catalyzing R Street

Tax credits and public money make the numbers work for artist lofts

Here’s a recipe to breathe new life into a lifeless block of R Street: Start with a 5-story warehouse made of solid concrete, suitable for loft conversion. Add subsidized rents. Then attract artists, writers and other creative types, plus their spouses, lovers, kids and hangers-on. Sprinkle in baby strollers, coffee shops, galleries, some painful-looking piercings and plenty of ink on skin.

Jan 12, 2015 Morris Newman