It’s a story as old as marketing itself: A company looking to sell more widgets pays a famous person gobs of money to pitch their product and drive up sales. Some celebrities pimp so many products — we’re looking at you, Peyton Manning — we almost forget what made them famous in the first place.
California is in the fourth year of an unprecedented drought, with rivers and reservoirs running dry. The energy needed to help grow crops, including about 2 billion pounds of almonds annually, may reach a record this year, and utilities are responding by building new transmission lines and substations to handle the additional electricity.
For many years, I have been making furniture that I sell to friends and family, and at local fairs and boutiques. It has become so successful that I’d like to work toward officially starting my own business. I know there are many ways I could set up my company; how do I know what will be best for me?
“The administration’s ideas call for more than doubling the vehicle-registration fees and raising the price of fuel on all Californians,” Assembly Republican Leader Kristin Olsen said in a statement. “We disagree and think Californians have paid enough. Funds exist to fix our roads.”
Artists in hard hats toured the Golden 1 Center construction site during the first week of September to get a first-hand look at the locations selected for four public art projects. Shelly Willis, executive director of the Sacramento Metropolitan Arts Commission, led four orientation sessions for the 17 artists who have been selected to submit proposals in late October.
Many of us are familiar with Woodroof’s plight — it was the subject of the critically acclaimed movie “The Dallas Buyers Club.” But while Hollywood took many liberties in telling his story, Woodroof’s real-life dilemma is one still being shared by many terminally ill people today. That struggle is also at the heart of a movement to allow those patients access to drugs the FDA has not authorized.
This type of belt is popular overseas, not so much in the U.S. But for the past few years, Brig Taylor and his wife, Michelle, have been on a mission to make hole-less ratchet belts the go-to accessory for American waistlines.
I work for a small, established company, and we don’t have policies in place for employee reviews. Actually, we don’t really do reviews at all. I find this odd. Is there a reason a company wouldn’t ask for or provide formal feedback? If I wanted to put a procedure in place for the people I manage in my department, what would I need?
Trends in politics take hold as quickly as those in fashion, and minimum wage increases are definitely “in” this political season. But unlike in the past when Capitol Hill and state legislatures served as battlegrounds for minimum wage debates, cities are now the epicenter. Buoyed by increases enacted in a handful of megacities, American municipalities of all sizes have started asking whether they should follow suit, and if so, to what degree.
Have you ever walked into a semi-dried lake bed? You start out on firm sand, and little by little the ground gets softer and stickier and deeper until finally the mud pulls your boots straight off your feet. That’s the position of many companies battling today’s marketplace, particularly small-business owners set in their ways and family businesses unable to overcome Dad’s unwavering march into the ground.
The construction of downtown Sacramento’s Golden 1 Center, the revitalization of The Kay District, development at the railyards and across the river on the banks of West Sacramento … there’s a lot growing in the area, but one of the most interesting projects is actually in sleepy Carmichael.
The battle between rooftop solar and utilities is moving into California’s statehouse.
We often get so caught up in the planning of our time away that we fail to consider what needs to happen at the office while we’re gone. Make it as easy as possible for your team to cover essentials while you’re gone, and set yourself up for success upon your return
Sacramento has always been a soccer town. From the tremendous growth of youth soccer to the days of professional indoor and semi-pro teams, the game has long had roots in the heart of the Capital Region. With 13 million Americans playing the game, soccer has exploded in the last decade and is the third most played team sport behind basketball and baseball. Sacramento Republic FC is capitalizing on that fútbol frenzy, now boasting an elite youth academy program.
Yoga instructors keep so many of us fit, grounded, mindful, focused and from going postal. Which is why I decided to put my professional talents to work on a market research project for yogapreneurs. The notion was solidified over coffee with one of my favorite yogis who agreed that what yogapreneurs need is what they can’t afford: the strategy and market insights to support their passion-fueled careers.
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.
Competing with big-league firms for employees is tough — average pay at small businesses runs about two-thirds that offered at other companies. Not keeping up with pay hikes elsewhere can create staff turnover, eating into morale and creating operational problems. Enter profit-sharing plans.
Yesterday I had the joy of tasting a preview of the coveted menu, unveiled yesterday, for the Farm-to-Fork Gala Dinner on Tower Bridge. If you were able to snag a ticket to the event, there’s a lot to look forward to.