
Alverson’s Has It Covered
Family business close-up
Fred Alverson of Alverson’s Fabric and Furniture in Stockton says
upholstery was his calling — though he didn’t always know it.

Passing the Torch
Running a family business for multiple generations can be tricky, but several local companies have found a way.

Weathering the Wild West
Family business close-up
The Rosser family has provided 60 years of roping and riding for
rodeo professionals and enthusiasts in Marysville.

Feeding a Community
Family business close-up
In 1969, Salvador Plasencia started La Esperanza as a
Mexican-style bakery. Now the 52-year-old business provides a
wide range of essentials for the Capital Region’s Latino
community.

Cruising Through Change
Family business close-up
Started by Louis Niello in San Francisco as a shop specializing
in repairs and maintenance of Packard automobiles in 1921, The
Niello Company is celebrating four generations of family
ownership.

Creating an Oasis for Creatives
Family business close-up
Co-owners Rafael Galiano and John Martin describe Park Winters, a
10-acre estate that serves as a venue for weddings, parties,
flower picking and other activities, as “a countryside
escape.”

Following the Grapevine
Family business close-up
From the corporate world to a rolling piece of land, a
husband-wife team runs Bella Grace Vineyards in Amador
County.

Fueling Demand
Family business close-up
Auburn-based Flyers Energy is expanding on its history of
supplying fuel to trucking fleets.

Filling a Niche
Family business close-up
A father-and-son team have kept Newcastle-based Selby’s Soil
Erosion Control business operating since the 1960s.

Patient Pleasers
Family business close-up: Pucci’s Pharmacy is a full-service drugstore that focuses on personalized care
Clint Hopkins and his husband Joel Hockman are the current owners
of Pucci’s Pharmacy in Sacramento, a 90-year-old business with a
long history of inclusion.