What Every Business Owner Needs to Know Before Launching a Franchise

Franchise success rates are often touted online as being wildly successful, but further examination has shown attaining reliable data is difficult. The franchise arrangement is inherently risky for both parties — but some Sacramento-based small businesses are going for it regardless.

Apr 25, 2018 Karen Wilkinson

Enterprising Parents Address Family Needs

The transition to parenthood can be daunting, particularly for new parents and those juggling work and family life. But several Capital Region-based parents have launched creative businesses and groups that support the whole family — from emotional and physical well-being, to work/life balance.

Feb 26, 2018 Laurie Lauletta-Boshart

Make the Most of Market Research

So you’ve got a terrific idea for a new business or product you’d like to bring to market. But where do you start?

Feb 21, 2018 Tony Oliver

Buzzwords: Revolutionary

The infomercial world is full of goods that will purportedly forever alter the way you mop, do your laundry, cook eggs, exercise and listen to music.

But are those products truly revolutionary? More importantly, can a product or service truly be revolutionary at all?

Feb 15, 2018 Jennifer Newman

Making Time in the Foothills

Armed with inspiration from a vintage WWII era battle tank, Michael Seals has carved out a niche high-end market as a custom watchmaker in the suburban community of El Dorado Hills, 25 miles east of Sacramento and across the globe from Switzerland’s Alps — home to the watchmakers who have set the standard for quality and precision.

Feb 14, 2018 Stuart Greenbaum