Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. Then it all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items. Before this spins into a business identity crisis, take charge and detox your branding collateral.
We live in a world of tribes. On a macro level, we discover that every organization is a tribe, a cadre of people involved in formal and informal levels of engagement. The existence of these tribes has major implications for today’s leaders in their quest to create world-class teams, businesses and companies that make a difference.
Once upon a time, a quarter- century ago, mischievous twins David and Phil Ogilvie and their friend Tom Merwin played on their family farms in bucolic Clarksburg. Time and circumstance eventually led all three back to the family farms and, in March of 2014, they decided to do together what all three had dreamed of separately: open a winery.
My supervisor assigned to me major new responsibilities at work. When I asked to discuss my compensation, he said it could only be addressed as part of my annual review. Now, my compensation will be discussed only after HR signs off on the raise he already proposed. How should I proceed if the pay increase feels too low or if back pay isn’t included?
In March of last year, we highlighted 12 rising leaders in our inaugural young professionals feature (“Command and Deliver,” by Russell Nichols, March 2014). Here’s what a few of them have done since:
Telecommuting is a hot topic around many water coolers and a popular office perk, particularly for enticing young professionals. But while it may be commonplace in a number of companies, deciding if it is right for your team takes careful consideration. If you do choose to enable telecommuting, a few simple policies can make the process smoother.
If you want to eat out but can’t decide which restaurant to go to, try asking yourself a different question: How much do I want to pay? That’s the idea behind Requested, a name-your-price app that’s been turning Sacramento’s dining arena into a digital bidding zone.
Hiring is a confounding game. Some people have a great knack for it and an intuitive sense about people — but even they can get it wrong. The world-renowned Disney Institute hires “attitude versus aptitude,” and you would be wise to do the same.
Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.
California State Treasurer John Chiang is on a mission to make California’s corporate board rooms more diverse. Chiang believes greater board diversity is simply good business, saying that those which choose to remain what Forbes once deemed “pale, male and stale” are “just not capturing the opportunities of the 21st century.”
Focusing on four sectors — STEM, justice, development and investment — we rounded up some of the city’s key leaders: a district attorney, a med school dean, the head of an FBI office and enough CEOs to rival “Shark Tank,” to get their take on how women are perceived in their industries, how that perception has changed over time and what it will take to truly reach parity.
Our small company is considering bringing on two or three summer interns. Half of me thinks this is a great way to get some help with projects, tap into the knowledge of a younger generation and give back to our local students. The other half of me thinks this is going to be a management nightmare that will suck my working hours dry. How can we ensure a successful summer for everyone involved?
Numerous times a week, I’ll be in a conversation with someone who says, “Sorry it took so long for me to get back to you. I get about eleventy billion emails a day.” I often say the same. Yet if I were to weed out all of the unnecessarily forwarded emails and the eternally sinful replied-to-all responses, my inbox would probably be down to a tidy 36.
It’s a challenge that faces many entrepreneurs of self-built companies. How do you gracefully and lucratively transition a business to a successor or new owner when it’s time to retire?
The challenge of finding sales talent keeps some companies from growing or even surviving. That’s why sales training boosters say it’s time for university business schools to turn out graduates who can take sales jobs and quickly hit their numbers without months — or even years — of on-the-job training.
Innovative thinking and new market pressures are removing many of the barriers that once stood between small businesses and the capital they need to launch and grow. Now more than ever, small and medium-sized companies are finding success by raising funds from everyday investors.
A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one:
All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?
For all its importance to business survival, companies tend to fail miserably at hiring sales staff. A 2011 survey of more than 400 firms by DePaul University researchers found that hiring one seller costs $29,000. But a lot of that money flutters out into the ether; a third of recruits don’t make it through their first year.
In our current era of the startup, responding to disruptive innovation has become a new and often harsh reality. When disruptive innovations and emerging trends radically shift your market and throw you off your game, how do you respond?