Whether you’re a personal trainer offering new classes or a gardener who offers tree trimming, increasing your rates reflects the value your business provides.
In general, messaging is a more informal method of communication, which often leads to a false sense of security or lack of forethought, and has the potential to create legal exposure. It also opens the door for mistakes, by saying the wrong thing or leaving room for the wrong interpretation.
As annual review season rolls around, managers seize the opportunity to suggest areas of improvement. Unfortunately, training and development expenses are often seen as personal, rather than company (or shared) responsibilities.
For almost a decade, David Sypnieski has been working in the ag-tech space, focusing on the production and processing levels of California’s food system. Six years ago, he noticed a major hole in the supply chain: Food companies and growers didn’t have solid, easy-to-access data to help them evolve with the times.
Whether you set out to innovate an industry by changing the rules or simply keep on top of your own projects by finding the best practices and implementing them, at the heart of innovation is continual improvement throughout the business.
When N’Gina Kavookjian was asked to speak at the local chapter of an international monthly breakfast lecture series for creative communities, she was hesitant to accept the invitation. The co-owner of South restaurant doesn’t typically find herself in front of a captive audience, and she was unsure how she would connect with people outside her industry.
Today’s world of free enterprise has never been more robust. Yet startup activity in the U.S. is at a 40-year low, according to statistics derived from U.S. Census Bureau data. More businesses are dying off than being launched daily, indicative of a broken innovative economy.
Lisa West had to figure out how to change careers after leaving her family’s construction company doing the same work at the same company for 17 years.
Tips for onboarding a new employee for maximum team cohesion.
Intelligence might be built into our DNA, but what about creativity and problem-solving? Not so, experts say. So, if it can be taught, how can we learn? We ask some local brainiacs for their tips for inspiring outside-the-box thinking.
In recent years, with the rise of social networking, the business world has embraced a modern form of evangelism, making the word synonymous with an entirely new brand of evangelist: the influencer.
We drug test new hires at my company. When a potential employee’s test comes back positive it’s easy enough to rescind the offer, but we had a candidate have a test returned “negative but diluted” and we rescinded the offer. The candidate had already given two weeks’ notice at his current company and they won’t take him back. Did we do the right thing?
Now the marketing and communications manager for Sacramento Children’s Home, Houser ended up not too far from his origin in youth development, though you could say he took the long way around.
As we near the end of the year, you may find yourself checking in with your freelance business to take a look at what you’ve been up to and where you want to go in the coming New Year. (hashtag New Year Things.) Honestly, I find this time of year both inspiring and empowering when it comes to navigating the freelance life.
There’s a pervasive myth that selling crafts is an easy way to make money, but even savvy entrepreneurs have to play the odds of a mercurial marketplace.
Did you make any progress during October’s National Cyber Security Awareness Month? Did you, as I like to say, lock your business’s cookie jar?
By now, most employers know there are certain questions they can ask, and certain questions they must avoid when interviewing a candidate for a job. They know that anti-discrimination laws apply before a worker is even hired, and have heard stories about costly lawsuits resulting from an employer asking the wrong question of a prospective employee during a job interview.
Ethan Martin didn’t take a traditional path to his position as director of user strategy for local digital creative agency Bukwild. In his younger years, he thought he’d map and maneuver challenging ski runs around a mountain town for a living. Instead, as an adult, he finds himself navigating design challenges for a digital creative agency in Old Sacramento.
Ask Elena Katnik’s advice on opening a family-run business, and she’ll caution against it. But not because it hasn’t worked at TEAMride, a popular Sacramento-based spin studio.
Do your eyes roll when you hear the words “mission statement?” You are not alone.
Many of you work at organizations with a mission statement that is now gathering dust on a shelf, framed on a wall or, even worse, carved in stone above your portal. If the following sounds familiar, you’re in trouble: