An engaging, on-point, 30-second spot can be a thing of beauty. But a good advertising and marketing strategy has two engines: awareness and relationship-building, and the driver of those engines is public relations.
For most people, William Glen was an enduring symbol of simpler times, a homegrown survivor of bad economies and big department chains. For Mark Snyder, the store was a family treasure. His father, Bill Snyder, co-founded the original store more than 50 years ago. But in 2010, the William Glen story became a tragedy, closing down after Bill passed away from lung cancer.
For many years, I have been making furniture that I sell to friends and family, and at local fairs and boutiques. It has become so successful that I’d like to work toward officially starting my own business. I know there are many ways I could set up my company; how do I know what will be best for me?
This type of belt is popular overseas, not so much in the U.S. But for the past few years, Brig Taylor and his wife, Michelle, have been on a mission to make hole-less ratchet belts the go-to accessory for American waistlines.
I work for a small, established company, and we don’t have policies in place for employee reviews. Actually, we don’t really do reviews at all. I find this odd. Is there a reason a company wouldn’t ask for or provide formal feedback? If I wanted to put a procedure in place for the people I manage in my department, what would I need?
Have you ever walked into a semi-dried lake bed? You start out on firm sand, and little by little the ground gets softer and stickier and deeper until finally the mud pulls your boots straight off your feet. That’s the position of many companies battling today’s marketplace, particularly small-business owners set in their ways and family businesses unable to overcome Dad’s unwavering march into the ground.
We often get so caught up in the planning of our time away that we fail to consider what needs to happen at the office while we’re gone. Make it as easy as possible for your team to cover essentials while you’re gone, and set yourself up for success upon your return
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.
Competing with big-league firms for employees is tough — average pay at small businesses runs about two-thirds that offered at other companies. Not keeping up with pay hikes elsewhere can create staff turnover, eating into morale and creating operational problems. Enter profit-sharing plans.
We are all born with preferences for introversion and extraversion. Some of us sit in the middle of the continuum (ambiverts), but people typically fall into one of these two categories. And you might be surprised by how the two different groups perceive one another.
I am a working single mom, and about six months ago I hired a nanny to help around the house on days I work late or the occasional weekend. Until now I’ve paid an hourly wage for hours worked, and I’m wondering how California’s new sick leave act will impact how I pay my nanny?
Trying to dress professionally in the blistering heat is a very real predicament. With air conditioning inside and blazing temperatures outside, you must dress smart: Smart layering and smart color choices are going to get you through the rest of summer.
Recently my boss went out of town. Upon her return, she called me and my co-worker into her office to tell us that our HR person emailed her while she was out and said someone in the office complained about us being too loud. Yes, we were joking and laughing, but no one came to me to complain or ask that we lower our voices. Still, my supervisor told me the incident is going on my record. I feel like I’m in kindergarten even asking for advice on this, but can I really be written up for talking loudly?
Time, money and significance: These are the three desires that every entrepreneur strives for in a business. Unfortunately, most find themselves caught in the never-ending pursuit of money, squelching the essence of true business ownership and personal freedom. As a result, the enterprise never delivers time back for the things we enjoy doing or the opportunity to make a significant impact on the world around us.
Where Crabbé left off in the development of departmental training and service protocols, Johnson will be connecting the dots in the larger picture for the company.
While travel for business always sounds more exciting than it usually is, you still want the trip to be worthwhile. Whether you’re a seasoned business traveler or just an office escapee, making the most of your trips is not only good for the company but for you as well.
Among the counterintuitive gems economists have excavated in recent years is this curious insight: When the economy is humming along and unemployment is low, the U.S. death rate rises. Many in the field have tried to fathom why. And now, UC Davis Graduate School of Management interim dean Ann Huff Stevens and three of her colleagues think they know.
The free flow of ideas creates a culture of innovation: sparking new ideas, kickstarting creative problem solving, fostering collaboration and creating synergy between related projects and ideas.