Vanessa Labi is a freelance contributor to Comstock’s magazine. She earned her B.S. in English at UCLA. Vanessa specializes in culture, arts, lifestyle and personal essays. As a long-time style blogger, she documents her personal style, daily inspiration and favorite hangouts at Babe-sicle.com. She can be found on Instagram @babesicle.
Eating local, shopping local and advertising local are all trending for a reason — being “hyperlocal” is all about connecting with one’s community.
For advertising to be effective and resonate with its intended audience, it must strike an emotional chord. Activations take this one step further by immersing the consumer in an experience that’s often sensorial or physical.
Various iterations of “design thinking” have come into play over the years, but the process as we currently know it consists of five steps: empathize, define, ideate, prototype and test.
Some startups recognize there is untapped workforce potential in Sacramento’s underserved communities and have made it their mission to empower them. But to serve the underrepresented populations they seek to support, these startups need some assistance themselves.
Just one year after starting Wool, a Sacramento-based design studio, partners Emily Wilder and Kaila Niles have the interiors of five commercial businesses under their belts and are busy planning and designing many more.
Although “fake news” seems to have emerged from today’s political climate, it’s hardly a new concept. Some American newspapers were printing fabricated information back in the 17th century. What’s new is how “fake news” is now used as a weapon to discredit real news with an intent to deceive. It also now has the power to gain traction via social media.
In 2013, Facebook COO Sheryl Sandberg wrote, “Lean In: Women, Work, and the Will to Lead,” a manifesto directing women to take charge of their careers.
True added value is an ancillary service that’s both enticing for the client and strategic for the firm. What isn’t a value-add?
In 2016, during the early days of Birdies Slippers, the two-person company based in San Francisco worked with a small public-relations firm to identify their ideal brand ambassador for what they hoped would become the go-to slippers for women seeking comfort and fashion. Their selection: Meghan Markle.